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Virtuelle Realität
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Business horizons
Journal of business research : JBR
18
International journal of networking and virtual organisations : IJNVO
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Technological forecasting & social change : an international journal
9
Journal of marketing management : MM
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of management information systems : JMIS
6
Commercial transactions in the virtual world : issues and opportunities
5
Business & information systems engineering
4
Information systems research : ISR
4
International journal of consumer studies
4
International journal of product development : IJPD
4
Southern economic journal
4
Synthetic worlds : emerging technologies in education and economics
4
Tourism management : research, policies, practice
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Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advances in educational technologies and instructional design (AETID) book series
3
Asia Pacific journal of marketing and logistics
3
Computational and mathematical organization theory
3
Electronic commerce research
3
Human resource management review
3
International journal of contemporary hospitality management
3
Journal of behavioral and experimental economics
3
Journal of consumer behaviour
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of electronic commerce research : JECR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of internet commerce
3
Journal of media business studies
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
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Nutzen, Chancen und Risiken von Kommunikationstechnologien
3
The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
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Advances in developing human resources : ADHR
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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ECONIS (ZBW)
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1
False idols : unpacking the opportunities and challenges of falsity in the context of virtual influencers
Sands, Sean
;
Ferraro, Carla
;
Demsar, Vlad
;
Chandler, Garreth
- In:
Business horizons
65
(
2022
)
6
,
pp. 777-788
Persistent link: https://www.econbiz.de/10013438550
Saved in:
2
Strategies for the successful implementation of augmented reality
Berman, Barry
;
Pollack, Debra
- In:
Business horizons
64
(
2021
)
5
,
pp. 621-630
Persistent link: https://www.econbiz.de/10012990354
Saved in:
3
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
4
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
5
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
6
The fairyland of Second Life : virtual social worlds and how to use them
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
52
(
2009
)
6
,
pp. 563-572
Persistent link: https://www.econbiz.de/10003905835
Saved in:
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