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~isPartOf:"Canadian journal of agricultural economics : CJAE"
~isPartOf:"Journal of international marketing"
~subject:"Multinationales Unternehmen"
~subject:"country of origin"
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Multinationales Unternehmen
country of origin
Designation of origin
28
Herkunftsbezeichnung
28
Consumer behaviour
19
Konsumentenverhalten
19
Brand image
14
Markenimage
14
Brand management
10
Markenführung
10
Brand
7
Markenartikel
7
International marketing
5
Internationales Marketing
5
Rules of origin
5
Ursprungsregeln
5
Food
4
Lebensmittel
4
USA
4
United States
4
China
3
Product differentiation
3
Produktdifferenzierung
3
Theorie
3
Theory
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Bio-Lebensmittel
2
Canada
2
Emotion
2
Kanada
2
National culture
2
Nationalkultur
2
Organic food
2
Product labelling
2
Transnational corporation
2
Warenkennzeichnung
2
affinity
2
animosity
2
consumer animosity
2
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Diamantopoulos, Adamantios
2
Alden, Dana
1
Azzari, Vitor
1
Balabanis, George
1
Chen, Jie
1
Chen, Qimei
1
Du, Yunzhou
1
Fong, Cher Min
1
Godefroit-Winkel, Delphine
1
Greenacre, Luke
1
Guissoni, Leandro Angotti
1
Herz, Marc
1
Herz, Marc Florian
1
Hu, Miao
1
Hughes, Mine Üçok
1
Krishnan, Vijaykumar
1
Lee, Chun-ling
1
Lee, Richard
1
Lockshin, Larry
1
Magnusson, Peter
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Schill, Marie
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Westjohn, Stanford A.
1
Zambaldi, Felipe
1
Zdravkovic, Srdan
1
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Canadian journal of agricultural economics : CJAE
Journal of international marketing
Journal of international consumer marketing
15
Journal of global marketing
9
International business review : the official journal of the European International Business Academy
8
The international journal of human resource management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of promotion management : JPM
4
Business history
3
Central European business review : CEBR
3
Journal of euromarketing
3
Country of origin effect : looking back and moving forward
2
International journal of emerging markets
2
International journal of export marketing : IJExportM
2
International marketing review
2
Journal of business research : JBR
2
Management revue : socio-economic studies
2
Market : review for marketing theory and practice
2
RIETI discussion paper
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Africa journal of management
1
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
Asian business & management
1
Brand management in emerging markets : theories and practice
1
CESifo working papers
1
Can multinationals bridge the gap between global and local?
1
Consumer behavior review : CBR
1
Contemporary economics
1
Corporate reputation review : an international journal
1
DLSU business & economics review
1
Discussion papers / Institute of Social and Economic Research
1
Economic and business review : EBR
1
Economic inquiry : journal of the Western Economic Association International
1
Economics letters
1
Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie
1
European Sport management quarterly : ESMQ
1
European business in the global network
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ECONIS (ZBW)
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1
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
2
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
3
A country-of-origin perspective on climate change actions : evidence from France, Morocco, and the United States
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Hughes, Mine …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10012484448
Saved in:
4
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
5
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
6
A memory-theory perspective of country-image formation
Lee, Richard
;
Lockshin, Larry
;
Greenacre, Luke
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011500469
Saved in:
7
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
8
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
9
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
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