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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of economic behavior & organization : JEBO"
~isPartOf:"Journal of marketing for higher education"
~subject:"Online-Marketing"
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Online-Marketing
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Bonilla Quijada, María del Rocío
2
Corrons, August
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Ayodele, Ivett
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Bonuke, Ronald
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Caruana, Albert
1
Cassar, Mario
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onstantinides, Efthymios
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Contemporary economic policy : a journal of Western Economic Association International
Journal of economic behavior & organization : JEBO
Journal of marketing for higher education
Journal of marketing education : JME
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
International business and economics research journal
3
International journal of internet marketing and advertising : IJIMA
3
Nepalese journal of finance : a publication of Uniglobe College
3
E-marketing ; Vol. 1
2
Journal of the Academy of Business Education : JABE
2
Paradigm : the journal of Institute of Management Technology
2
Young consumers : insight and ideas for responsible marketers
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in accounting education : teaching and curriculum innovations
1
American economic journal
1
Arts and the market
1
Asia-Pacific journal of business administration
1
Business horizons
1
Cogent business & management
1
Digitalisierung: Menschen zählen : Beiträge und Positionen 2016
1
Economic research
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Entrepreneurship and enterprise development in Africa
1
Eurasian business review
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Handbook of research on effective advertising strategies in the social media age
1
Indian journal of economics & business : IJEB
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Interactive and multi-channel marketing
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Interdisciplinary management research XVI ; 1
1
International journal of Islamic and Middle Eastern finance and management
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International journal of business and systems research : IJBSR
1
International journal of business innovation and research : IJBIR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of enterprise network management
1
International journal of enterprise network management : IJENM
1
International journal of management concepts and philosophy : IJMCP
1
International journal of services technology and management
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International journal of technology marketing : IJTMkt
1
Journal of Asian finance, economics and business : JAFEB
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Journal of business ethics : JOBE
1
Journal of commerce & business studies
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Journal of education for business
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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1
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
2
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
3
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
4
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
5
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
6
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
7
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
8
Advertising online by educational institutions and students' reaction : a study of Malaysian Universities
Muhammad Tahir Jan
;
Djihane Ammari
- In:
Journal of marketing for higher education
26
(
2016
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10011618646
Saved in:
9
Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
Saved in:
10
Potential of the social media as instruments of higher education marketing: a segmentation study
onstantinides, Efthymios
;
Zinck Stagno, Marc
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009295477
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