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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of marketing for higher education"
~subject:"Australien"
~subject:"Internet marketing"
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Australien
Internet marketing
Students
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39
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higher education
27
USA
26
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Bonilla Quijada, María del Rocío
2
Corrons, August
2
Akahome, Joy Eghonghon
1
Akhtar, Naveed
1
Ayodele, Ivett
1
Bicak, Ibrahim
1
Bonuke, Ronald
1
Bowden, Jana
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Brennan, Linda
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Caruana, Albert
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Cassar, Mario
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Chowdhury, Sabirah
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Clements, Michael P.
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Condie, Jenna Marie
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1
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1
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1
Elsharnouby, Tamer H.
1
Galan, Mianda
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Komen, Joyce
1
Lawley, Meredith
1
Muhammad Tahir Jan
1
Olmo, José Luis del
1
Perea Muñoz, Eva
1
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1
Poh, Huay Jun
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Polkinghorne, Martyn
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Powe, Shelley
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Rehman, Mohsin Abdur
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Roushan, Gelareh
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Taylor, Z. W.
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1
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Contemporary economic policy : a journal of Western Economic Association International
Journal of marketing for higher education
Journal of marketing education : JME
12
Discussion paper series / IZA
8
Economic papers : a journal of applied economics and policy
8
Journal of education for business
7
Asia Pacific journal of marketing and logistics
6
Discussion papers in economics, finance and international competitiveness
6
Economics of education review
6
School of Economics discussion papers series
6
The economic record : er
6
Asian review of accounting
5
Discussion paper / The University of Western Australia, Business School, Economics
5
Asian and Pacific migration journal : APMJ
4
Australian bulletin of labour
4
Journal of management education : the official publication of the Organizational Behavior Teaching Society
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
The Australian economic review
4
Working paper / University of Wollongong, Department of Economics
4
Young consumers : insight and ideas for responsible marketers
4
Accounting research journal
3
Critical perspectives on accounting : an international journal for social and organizational accountability
3
IZA Discussion Paper
3
International business and economics research journal
3
International journal of internet marketing and advertising : IJIMA
3
Journal of the Academy of Business Education : JABE
3
Journal of travel and tourism marketing
3
Journal of vacation marketing : an international journal
3
Melbourne Institute working paper series
3
Nepalese journal of finance : a publication of Uniglobe College
3
Occasional paper
3
The international journal of management education
3
The journal of contemporary issues in business and government
3
The journal of socio-economics
3
The study of food, tourism, hospitality and events : 21st-century approaches
3
Working paper
3
Working papers
3
Accounting and finance
2
Accounting and finance : journal of the Accounting Association of Australia and New Zealand
2
Business education & accreditation : BEA
2
Career development international : the journal for executive, consultants, academics and individuals
2
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ECONIS (ZBW)
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1
Attracting international student applications to a university website : the role of story-based content and gender in improving stickiness
Cassar, Mario
;
Caruana, Albert
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10014286237
Saved in:
2
Engaging students through social media : findings for the top five universities in the world
Bonilla Quijada, María del Rocío
;
Perea Muñoz, Eva
; …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 197-214
Persistent link: https://www.econbiz.de/10013483244
Saved in:
3
The influence of course experience, satisfaction, and loyalty on students' word-of-mouth and re-enrolment intentions
Rehman, Mohsin Abdur
;
Woyo, Erisher
;
Akahome, Joy Eghonghon
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013483261
Saved in:
4
What do prospective students look for in higher degrees by research? : a scale development study
Saleem, Muhammad Abid
;
Eagle, Lynne C.
;
Akhtar, Naveed
; …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 45-65
Persistent link: https://www.econbiz.de/10012258494
Saved in:
5
Social media and students' behavioral intentions to enroll in postgraduate studies in Kenya : a moderated mediation model of brand personality and attitude
Simiyu, Gabriel
;
Bonuke, Ronald
;
Komen, Joyce
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 66-86
Persistent link: https://www.econbiz.de/10012258495
Saved in:
6
Insights into user engagement on social media : case study of a higher education institution
Bonilla Quijada, María del Rocío
;
Perea, Eva
;
Olmo, …
- In:
Journal of marketing for higher education
30
(
2020
)
1
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012258502
Saved in:
7
Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online
Taylor, Z. W.
;
Bicak, Ibrahim
- In:
Journal of marketing for higher education
30
(
2020
)
2
,
pp. 271-296
Persistent link: https://www.econbiz.de/10012312400
Saved in:
8
Social media engagement and Chinese international student recruitment : understanding how UK HEIs use Weibo and WeChat
Zhu, Yimei
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012179309
Saved in:
9
Personalizing Twitter communication : an evaluation of "rotation-curation" for enhancing social media engagement within higher education
Condie, Jenna Marie
;
Ayodele, Ivett
;
Chowdhury, Sabirah
; …
- In:
Journal of marketing for higher education
28
(
2018
)
2
,
pp. 192-209
Persistent link: https://www.econbiz.de/10011944570
Saved in:
10
Considering the marketing of higher education : the role of student learning gain as a potential indicator of teaching quality
Polkinghorne, Martyn
;
Roushan, Gelareh
;
Taylor, Julia
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 213-232
Persistent link: https://www.econbiz.de/10011794825
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