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~isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
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Search: subject:"Kundenwert"
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Kundenwert
70
Customer value
64
Beziehungsmarketing
41
Relationship marketing
41
Betriebliche Wertschöpfung
25
Value creation
25
Customer integration
14
Kundenintegration
14
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
11
Theory
11
Customer satisfaction
9
Deutschland
9
Germany
9
Kundenzufriedenheit
9
Value co-creation
9
Kundenmanagement
8
Customer service
6
Dienstleistungsqualität
6
Dienstleistungssektor
6
Kundenservice
6
Marketing management
6
Marketingmanagement
6
Service industry
6
Service quality
6
Controlling
5
Management control
5
Dienstleistung
4
Messung
4
Salespeople
4
Service-Dominant Logic
4
Service-dominant logic
4
Services
4
Shareholder Value
4
Shareholder value
4
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54
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16
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44
German
26
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Burgartz, Thomas
2
Krämer, Andreas
2
Martens, Tobias von
2
Mödritscher, Gernot
2
Schneider, Nadine C.
2
Schwepker, Charles H. <Jr.>
2
Winkel, Susanne
2
Wünschmann, Stefan
2
Abney, Alexandra K.
1
Ahn, Kwanghoon
1
Alejandro, Thomas Brashear
1
Antioco, Michael
1
Arslan, Ahmad
1
Arteaga-Moreno, Francisco
1
Belohuby, Richard
1
Belz, Christian
1
Bhatti, Waheed Akbar
1
Biemans, Wim G.
1
Bordian, Mariia
1
Bouman, Nijs
1
Bucic, Tania
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Cronin, J. J.
1
Del Chiappa, Giacomo
1
Dixit, Ashutosh
1
Dorai, Sriram
1
Elsner, Ralf
1
Farías, Pablo
1
Feng, Shanfei
1
Gallarza, Martina G.
1
Garets, Veronique des
1
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Gabler Edition Wissenschaft
The journal of business & industrial marketing
The journal of services marketing
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
85
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
Journal of marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Springer eBook Collection
11
Business horizons
10
Journal of marketing analytics : JMA
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
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ECONIS (ZBW)
70
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21
Studying customers' resource integration by service employees in interactional value co-creation
Plé, Loïc
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011486995
Saved in:
22
Intrinsic value dimensions and the value-satisfaction-loyalty chain : a causal model for services
Gallarza, Martina G.
;
Arteaga-Moreno, Francisco
;
Del …
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10011487022
Saved in:
23
Retrospective : a cross-sectional test of the effect and conceptualization of service value revisited
Cronin, J. J.
- In:
The journal of services marketing
30
(
2016
)
3
,
pp. 261-265
Persistent link: https://www.econbiz.de/10011524364
Saved in:
24
When social media met commerce : a model of perceived customer value in group-buying
Lee, Yong-Ki
;
Kim, Young
;
Chung, Namho
;
Ahn, Kwanghoon
; …
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011615461
Saved in:
25
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
26
Kundencontrolling im Einzelhandel
Schröder, Hendrik
- In:
Controlling : Zeitschrift für erfolgsorientierte …
28
(
2016
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10011664488
Saved in:
27
Outcome versus process value in service delivery
Luu, Ngoc
;
Le Nguyen Hau
;
Ngo, Liem Viet
;
Bucic, Tania
; …
- In:
The journal of services marketing
30
(
2016
)
6
,
pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
Saved in:
28
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Saved in:
29
Kundenwertorientierte Anreizsysteme : eine empirische Untersuchung von Gestaltungsparametern und Einflussfaktoren
Winkel, Susanne
;
Pedell, Burkhard
- In:
Controlling : Zeitschrift für erfolgsorientierte …
27
(
2015
)
11
,
pp. 614-622
Persistent link: https://www.econbiz.de/10011398846
Saved in:
30
Value creation : an internal customers' perspective
Grace, Debra
;
Lo Iacono, Joseph
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 560-570
Persistent link: https://www.econbiz.de/10011418369
Saved in:
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