//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International studies of management and organization"
~subject:"Markenarchitektur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Familienmarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenarchitektur
Brand architecture
23
Brand management
20
Markenführung
20
Corporate reputation
15
Firmenimage
15
Corporate Social Responsibility
9
Corporate social responsibility
9
Public relations
9
Öffentlichkeitsarbeit
9
Corporate culture
8
Unternehmenskultur
8
Brand image
6
Corporate branding
6
Markenimage
6
Corporate identity
5
Stakeholder
5
History
4
CSR communication
3
Consumer behaviour
3
Corporate communications
3
Cultural heritage
3
Higher education institution
3
Hochschule
3
Konsumentenverhalten
3
Kulturgüter
3
Marketing management
3
Marketingmanagement
3
Brand heritage
2
Business ethics
2
Corporate brand
2
Großbritannien
2
Heritage
2
Schweden
2
Sweden
2
United Kingdom
2
Unternehmensethik
2
organization management
2
Authenticity
1
Betriebswirtschaftsstudium
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
22
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
23
Author
All
Balmer, John M. T.
4
Bang, Nguyen
3
Melewar, T. C.
3
Navare, Jyoti
3
Sharifah Faridah Syed Alwi
3
Tienari, Janne
2
Wæraas, Arild
2
Aula, Hanna-Mari
1
Bhat, Subodh
1
Biraghi, Silvia
1
Blombeck, Anna
1
Blombäck, Anna
1
Blömbeck, Anna
1
Brunninge, Olof
1
Burg, Camilla Jane
1
Burghausen, Mario
1
Chapleo, Chris
1
Conz, Elisa
1
Dhanesh, Ganga Sasidharan
1
Drori, Gili S.
1
Evanschitzky, Heiner
1
Ferdous, Ahmed Shahriar
1
Gambetti, Rossella C.
1
Glanfield, Keith
1
Hudson, Bradford T.
1
Khojastehpour, Morteza
1
Lauritsen, Britt Denise
1
Pace, Stefano
1
Perks, Keith J.
1
Polonsky, Michael J.
1
Ramírez-Passillas, Marcela
1
Rudd, John M.
1
Sacco, Federica
1
Saunders, John A.
1
Scandelius, Christina
1
Schultz, Don E.
1
Stuart, Helen
1
Stuart, Helen Joyce
1
Wang, Wei-Yue
1
Wong, Jia Yun
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
International studies of management and organization
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Corporate identity at the stakeholder group level
Glanfield, Keith
;
Saunders, John A.
;
Evanschitzky, Heiner
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 135-158
Persistent link: https://www.econbiz.de/10011675700
Saved in:
5
Shaping corporate brands : from product features to corporate mission
Pace, Stefano
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 197-205
Persistent link: https://www.econbiz.de/10011675703
Saved in:
6
Advancing a citizenship approach to corporate branding : a societal view
Biraghi, Silvia
;
Gambetti, Rossella C.
;
Schultz, Don E.
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011675704
Saved in:
7
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
8
The state of the art on corporate reputation : a special section
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
Saved in:
9
Managing a corporate brand in a challenging stakeholder environment : charity branding
Stuart, Helen
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 228-234
Persistent link: https://www.econbiz.de/10011497608
Saved in:
10
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->