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~isPartOf:"Corporate communications : an international journal"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Brand equity
Corporate reputation
Brand image
13
Markenimage
13
Brand management
9
Markenführung
9
Public relations
8
Öffentlichkeitsarbeit
8
Brand architecture
6
Markenarchitektur
6
Consumer behaviour
5
Konsumentenverhalten
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Firmenimage
4
Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Cultural heritage
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History
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Kulturgüter
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Unternehmenskultur
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Advertising effects
2
Authenticity
2
Brand heritage
2
CSR communication
2
Corporate identity
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Crisis management
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Heritage
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Italien
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Italy
2
Krisenmanagement
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Reputation
2
Social Web
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Social web
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Werbewirkung
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Advertising
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Advertising campaign
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Agency theory
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Attitude toward the brand
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Automotive industry
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Bekleidung
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Bibliometrics
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Blombeck, Anna
1
Blömbeck, Anna
1
Brunninge, Olof
1
Cervai, Sara
1
Cian, Luca
1
Lauritsen, Britt Denise
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Perks, Keith J.
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Scandelius, Christina
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Corporate communications : an international journal
Journal of business research : JBR
63
The journal of brand management : an international journal
28
Journal of retailing and consumer services
25
The journal of product & brand management
23
European journal of marketing : EJM
16
International journal of hospitality management
16
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of business ethics : JOBE
12
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
The journal of consumer marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Journal of air transport management
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Qualitative market research : an international journal
5
Economic research
4
European journal of management and business economics : EJM&BE
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
Journal of financial services marketing : JFSM
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Academia : revista Latinoamericana de administración
3
Australasian marketing journal
3
Corporate reputation review
3
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ECONIS (ZBW)
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
2
Under the reputation umbrella : an integrative and multidisciplinary review for corporate image, projected image, construed image, organizational identity, and organizational cultu...
Cian, Luca
;
Cervai, Sara
- In:
Corporate communications : an international journal
19
(
2014
)
2
,
pp. 182-199
Persistent link: https://www.econbiz.de/10010364735
Saved in:
3
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
4
The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Saved in:
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