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~isPartOf:"Corporate communications : an international journal"
~subject:"Corporate social responsibility"
~subject:"Deutschland"
~subject:"Markentransfer"
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Corporate social responsibility
Deutschland
Markentransfer
Brand architecture
12
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Corporate communications : an international journal
Journal of business research : JBR
8
Innovatives Markenmanagement
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
International studies of management and organization
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Corporate social responsibility and environmental management
3
The journal of product & brand management
3
Business ethics quarterly : the journal of the Society for Business Ethics
2
Fashion branding and communication : core strategies of European luxury brands
2
Journal of marketing communications
2
Marketing intelligence & planning
2
Reputation Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer-Gabler Research
2
The journal of business & industrial marketing
2
Amfiteatru economic : an economic and business research periodical
1
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
1
Asia-Pacific journal of management research and innovation
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Brand management in emerging markets : theories and practice
1
Cogent business & management
1
Communicating corporate social responsibility : perspectives and practice
1
Corporate reputation review
1
Decision
1
Erfurter Hefte zum angewandten Marketing
1
European journal of international management : EJIM
1
European journal of marketing : EJM
1
Foundations of corporate heritage
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
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Harvard-Business-Manager : das Wissen der Besten
1
Humanomics
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International journal of business and globalisation : IJBG
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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International marketing review
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Journal of business ethics : JOBE
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Journal of family business management : JFBM
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1
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
2
The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise
;
Perks, Keith J.
- In:
Corporate communications : an international journal
20
(
2015
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
Saved in:
3
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
Saved in:
4
Corporate heritage in CSR communication : a means to responsible brand image?
Blömbeck, Anna
;
Scandelius, Christina
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 362-382
Persistent link: https://www.econbiz.de/10010358531
Saved in:
5
The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Saved in:
6
An identity-based approach to the sustainable corporate brand
Stuart, Helen Joyce
- In:
Corporate communications : an international journal
16
(
2011
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10009159262
Saved in:
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