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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Research"
~subject:"Communication"
~subject:"Customer integration"
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Search: subject_exact:"Soziale Medien"
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Communication
Customer integration
Social Web
53
Social web
53
Social Media
16
Öffentlichkeitsarbeit
16
Kommunikation
15
Public relations
14
Online-Marketing
13
Consumer behaviour
12
Corporate reputation
12
Firmenimage
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Soziale Software
11
Internet marketing
10
Unternehmen
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Soziales Netzwerk
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Verbraucherverhalten
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Germany
7
Markenpolitik
6
Reputation
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social media
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Advertising
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Beziehungsmarketing
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Brand image
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Facebook
4
Internal communication
4
Interne Kommunikation
4
Krisenmanagement
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Gust, Benjamin
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Hauptmann, Stefan
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Heun, Thomas
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Hoffmann, Edgar
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Hunter, Mark Lee
1
Ki, Eyun-Jung
1
Kim, Young
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Knoll, Johannes
1
Matrisciano, Sara
1
Oikarinen, Eeva-Liisa
1
Park, Hyojung
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Peters, Elisabeth
1
Saraniemi, Saila
1
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1
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Springer Fachmedien Wiesbaden
3
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
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Corporate reputation review : an international journal
Research
Journal of business research : JBR
58
Journal of retailing and consumer services
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Corporate communications : an international journal
17
Journal of communication management : an international journal
16
Technological forecasting & social change : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
The journal of brand management : an international journal
12
International journal of technology marketing : IJTMkt
11
International journal of internet marketing and advertising : IJIMA
10
International journal of networking and virtual organisations : IJNVO
10
Journal of strategic marketing
10
The journal of product & brand management
9
Journal of advertising research
8
Journal of promotion management : innovations in planning and applied research
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
SpringerLink / Bücher
8
Business horizons
7
Information systems research : ISR
7
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of management information systems : JMIS
7
Journal of marketing communications
7
Psychology & marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
The journal of services marketing
7
International journal of business communication : IJBC ; a publication of the Association of Business Communication
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of business & industrial marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
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ECONIS (ZBW)
11
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1
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11
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1
Mobilität - Wirtschaft - Kommunikation : wie die Mobilität von Unternehmen, Personen, Kapital, Waren und Dienstleistungen die Kommunikation verändert
Matrisciano, Sara
(
ed.
);
Hoffmann, Edgar
(
ed.
); …
-
Internationale und Interdisziplinäre Jahrestagung des …
-
2021
Persistent link: https://www.econbiz.de/10012304140
Saved in:
2
User-oriented appropriateness : a theoretical model of written text on facebook for improved PR communication
Gust, Benjamin
-
2020
Persistent link: https://www.econbiz.de/10012210631
Saved in:
3
Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus
(
ed.
)
-
Interdisziplinäre Tagung des Forschungsnetzwerkes …
-
2019
Persistent link: https://www.econbiz.de/10012025135
Saved in:
4
Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
Saved in:
5
Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa
;
Saraniemi, Saila
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
Saved in:
6
Use of YouTube for business communication : analysis of the content management and level of participation of Spanish best reputed companies Youtube channels
Costa-Sánchez, Carmen
- In:
Corporate reputation review : an international journal
20
(
2017
)
2
,
pp. 137-146
Persistent link: https://www.econbiz.de/10011739774
Saved in:
7
Is there still a PR problem online? : exploring the effects of different sources and crisis response strategies in online crisis communication via social media
Kim, Young
;
Park, Hyojung
- In:
Corporate reputation review : an international journal
20
(
2017
)
1
,
pp. 76-104
Persistent link: https://www.econbiz.de/10011736146
Saved in:
8
Persuasion in sozialen Medien : der Einfluss nutzergenerierter Inhalte auf die Rezeption und Wirkung von Onlinewerbung
Knoll, Johannes
-
2015
Persistent link: https://www.econbiz.de/10011308096
Saved in:
9
Marken im Social Web : zur Bedeutung von Marken in Online-Diskursen
Heun, Thomas
-
2012
Persistent link: https://www.econbiz.de/10009573032
Saved in:
10
Social-Media in Organisationen : Strukturation und computervermittelte Kommunikation
Hauptmann, Stefan
-
2012
Persistent link: https://www.econbiz.de/10009553257
Saved in:
1
2
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