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~isPartOf:"Creativity and innovation management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Co-creation"
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Customer integration
123
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Betriebliche Wertschöpfung
62
Value creation
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Beziehungsmarketing
54
Relationship marketing
54
Lieferantenmanagement
50
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Biggemann, Sergio
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Nätti, Satu
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Babu, Mujahid Mohiuddin
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Creativity and innovation management
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
Journal of business research : JBR
159
Journal of retailing and consumer services
75
Journal of service management
49
The journal of services marketing
49
International journal of innovation management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Technological forecasting & social change : an international journal
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International journal of hospitality management
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The service industries journal
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Journal of strategic marketing
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Public management review
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Marketing theory
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The journal of brand management : an international journal
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Journal of service theory and practice : JSTP
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International journal of contemporary hospitality management
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of technology marketing : IJTMkt
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Journal of marketing
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Tourism management : research, policies, practice
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International journal of technology management : IJTM
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Marketing intelligence & planning
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Journal of the Academy of Marketing Science
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Administrative Sciences : open access journal
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The journal of product & brand management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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European journal of marketing
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European management journal
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International journal of product development : IJPD
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of open innovation : technology, market, and complexity
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Journal of service research
15
Tourism management perspectives : TMP
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International journal of quality and service sciences
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ECONIS (ZBW)
128
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1
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
Value co-creation and co-destruction in the digital transformation of highly traditional companies
Hauke-Lopes, Aleksandra
;
Ratajczak-Mrozek, Milena
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1316-1331
Persistent link: https://www.econbiz.de/10014276778
Saved in:
3
The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea
;
O'Toole, Thomas
;
Baraldi, Enrico
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
Saved in:
4
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
5
Identifying the determinants and consequences of post-recovery satisfaction in B2B customers : a multidimensional justice theory perspective
Ahmad, Bilal
;
Yuan, Jingbo
;
Akhtar, Nadeem
;
Ashfaq, Muhammad
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 423-437
Persistent link: https://www.econbiz.de/10014473086
Saved in:
6
From organizational ambidexterity to organizational performance : the mediating role of value co-creation
Sarmento, Maria
;
Simões, Cláudia
;
Lages, Luis Filipe
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 175-188
Persistent link: https://www.econbiz.de/10014531692
Saved in:
7
Sustainability starts from within : a critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations
Brown, David M.
;
Apostolidis, Chrysostomos
;
Dey, Bidit Lal
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 14-27
Persistent link: https://www.econbiz.de/10014531450
Saved in:
8
Inter-functional value co-creation as an antecedent of supply chain performance : a study based on the coordination theory
Mukhtar, Umer
;
Grönroos, Christian
;
Hilletofth, Per
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2324-2340
Persistent link: https://www.econbiz.de/10014471960
Saved in:
9
How do firms capture value in a full-scene smart service? : effectiveness of value proposition and co-creation capabilities
Zhang, Hong
;
Wang, Weina
;
Gupta, Sumeet
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 128-144
Persistent link: https://www.econbiz.de/10014334314
Saved in:
10
Actor engagement : origin, evolution and trends
Barrera Rodríguez, Ana María
;
Duque Oliva, Edison Jair
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
7
,
pp. 1479-1497
Persistent link: https://www.econbiz.de/10014314136
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