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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~subject:"Konsumentenverhalten"
~subject:"Kundenwert"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Kundenwert
Customer integration
47
Kundenintegration
47
Beziehungsmarketing
30
Relationship marketing
30
Betriebliche Wertschöpfung
19
Value creation
19
Consumer behaviour
18
Social Web
12
Social web
12
Customer satisfaction
9
Kundenzufriedenheit
9
co-creation
7
Internet marketing
6
Online-Marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
customer engagement
6
Customer value
5
Innovation management
5
Innovationsmanagement
5
New product development
5
Produktentwicklung
5
Brand management
4
Innovation
4
Markenführung
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
service-dominant logic
4
social media
4
Arbeitsverhalten
3
Brand image
3
Competitive advantage
3
Dienstleistungsqualität
3
Emotion
3
Firm performance
3
Hotel industry
3
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18
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20
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Article in journal
19
Aufsatz in Zeitschrift
19
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2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
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English
21
Author
All
Kim, Eojina
2
Pervan, Simon J.
2
Abrahams, Alan
1
Ali, Mohamed Ahmed
1
Bai, Billy
1
Bettiga, Debora
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Busser, James A.
1
Calder, Bobby J.
1
Choi, Hyung-Min
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Fernandes, Teresa
1
Gidhagen, Mikael
1
Gruss, Richard
1
Hollebeek, Linda D.
1
Iyer, Pramod
1
Kim, Bomin
1
Kim, Hyelin
1
Kim, Woo Gon
1
King, Ceridwyn
1
Kolyperas, D.
1
Kumar, V.
1
Lamberti, Lucio
1
Law, Chun Hung Roberts
1
Lei, Sut Ieng
1
Malthouse, Edward C.
1
McGouran, Cathy
1
Messner, Wolfgang
1
Pansari, Anita
1
Rahman, Kaleel
1
Remelhe, Pedro
1
Robinson, Linda J.
1
Röndell, Jimmie G.
1
Shin, Hyunju
1
Shulga, Lenna V.
1
So, Kevin Kam Fung
1
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Customer engagement marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of business research : JBR
64
Journal of retailing and consumer services
59
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of hospitality management
21
The journal of services marketing
21
Journal of service management
17
The service industries journal
17
Journal of marketing management : MM
14
Technological forecasting & social change : an international journal
14
The journal of product & brand management
13
Journal of the Academy of Marketing Science
12
International journal of contemporary hospitality management
11
Marketing intelligence & planning
10
Service business
10
The journal of business & industrial marketing
10
Tourism management : research, policies, practice
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of service research : JSR
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Services marketing quarterly
8
Cogent business & management
7
Handbook of research on customer engagement
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of service research
7
Journal of service theory and practice : JSTP
7
Marketing theory
7
Research policy : policy, management and economic studies of science, technology and innovation
7
The journal of consumer marketing
7
European journal of marketing
6
European journal of marketing : EJM
6
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ECONIS (ZBW)
21
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
4
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
5
Customer value co-creation behaviors and service outcomes : insights from a transformative service
Torkzadeh, Samaneh
;
Zolfagharian, Mohammadali
;
Iyer, Pramod
- In:
Journal of strategic marketing
29
(
2021
)
8
,
pp. 635-657
Persistent link: https://www.econbiz.de/10012653601
Saved in:
6
Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
7
Engaging customers in value co-creation through mobile instant messaging in the tourism and hospitality industry
Lei, Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung Roberts
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
8
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
9
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
10
Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations
Xu, Feng Zeng
;
Wang, Ying
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 351-376
Persistent link: https://www.econbiz.de/10012201367
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