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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Customer integration
59
Kundenintegration
59
Beziehungsmarketing
33
Relationship marketing
33
Consumer behaviour
22
Betriebliche Wertschöpfung
17
Social Web
17
Social web
17
Value creation
17
Internet marketing
12
Online-Marketing
12
Dienstleistungsqualität
11
Service quality
11
Customer satisfaction
10
Kundenzufriedenheit
10
Viral marketing
10
Virales Marketing
10
Brand management
9
Markenführung
9
Value co-creation
9
Co-creation
8
Customer engagement
8
Customer participation
7
Customer value
7
Kundenwert
7
Service-Dominant Logic
5
Service-dominant logic
5
Social media
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Brand image
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Dienstleistungssektor
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E-commerce
4
Electronic Commerce
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Gesundheitsversorgung
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Gesundheitswesen
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Health care
4
Health care system
4
Innovation
4
Markenimage
4
Marketing theory
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Chen, Yu Hsin
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Keng, Ching-Jui
2
Verlegh, Peeter
2
AbouAish, Ehab
1
Bacile, Todd J.
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chan, Kimmy Wa
1
Chang, Aihwa
1
Chen, Ye-Li
1
Dolen, Willemijn M. van
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Fiore, Ann Marie
1
Füller, Johann
1
Hautz, Julia
1
Hollebeek, Linda D.
1
Hsieh, Sara H.
1
Huang, Guihai
1
Hutter, Katja
1
Ji, Chunli
1
Joo, Jaehun
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Mazloom, Masoud
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Menezes, João Carlos Rosmaninho
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Nguyen Bac Nguyen
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Customer engagement marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
22
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
4
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
5
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
6
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
7
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
8
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
9
What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert
;
Dolen, Willemijn M. van
;
Mazloom, Masoud
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
Saved in:
10
Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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