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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Brand management
Konsumentenverhalten
Customer integration
44
Kundenintegration
44
Beziehungsmarketing
23
Relationship marketing
23
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
14
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Value co-creation
9
Customer value
7
Kundenwert
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Social Web
7
Social web
7
Customer engagement
6
Customer participation
6
Co-creation
5
Markenführung
5
Brand image
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Dienstleistungssektor
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Gesundheitsversorgung
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Gesundheitswesen
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Health care
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Health care system
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Innovation
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Service-Dominant Logic
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Service-dominant logic
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Viral marketing
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Virales Marketing
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Dienstleistung
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E-commerce
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Electronic Commerce
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Chen, Yu Hsin
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Keng, Ching-Jui
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AbouAish, Ehab
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Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Ye-Li
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Elsharnouby, Mohamed H.
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Elsharnouby, Tamer H.
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Fathy, Doaa
1
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1
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1
Huang, Guihai
1
Ji, Chunli
1
Joo, Jaehun
1
Kim, Insin
1
Koronaki, Eirini
1
Kumar, V.
1
Le Nguyen Hau
1
Lee, Yuan
1
Ma, Zengguang
1
Mahrous, Abeer A.
1
Mai Thi My‑Quyen
1
Malthouse, Edward C.
1
Manchiraju, Srikant
1
Marakhimov, Azizbek
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Melero-Polo, Iguácel
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Nguyen Bac Nguyen
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Sadachar, Amrut
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Son, Jihyeong
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Tran, Trang
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Vlachvei, A.
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Wen, Chao
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
Journal of business research : JBR
68
Journal of retailing and consumer services
56
The journal of brand management : an international journal
19
International journal of hospitality management
18
The journal of product & brand management
17
The journal of services marketing
16
Journal of service management
13
Marketing intelligence & planning
13
The service industries journal
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of marketing management : MM
12
Journal of strategic marketing
11
Technological forecasting & social change : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of the Academy of Marketing Science
9
Handbook of research on customer engagement
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology marketing : IJTMkt
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of consumer studies
7
International journal of innovation management
7
Journal of internet commerce
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of service research : JSR
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
European journal of marketing : EJM
5
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ECONIS (ZBW)
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
4
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
5
Is my design better? : a co-creation perspective for online fashion design
Zhang, Hao
;
Ma, Zengguang
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 384-402
Persistent link: https://www.econbiz.de/10013286432
Saved in:
6
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
7
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
8
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
9
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My‑Quyen
;
Le Nguyen Hau
- In:
Service business
15
(
2021
)
3
,
pp. 493-514
Persistent link: https://www.econbiz.de/10012620105
Saved in:
10
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
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