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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Service business"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Search: subject_exact:"Customer integration"
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Konsumentenverhalten
Virales Marketing
Customer integration
44
Kundenintegration
44
Beziehungsmarketing
23
Relationship marketing
23
Betriebliche Wertschöpfung
17
Value creation
17
Consumer behaviour
14
Dienstleistungsqualität
10
Service quality
10
Customer satisfaction
9
Kundenzufriedenheit
9
Value co-creation
9
Customer value
7
Kundenwert
7
Social Web
7
Social web
7
Customer engagement
6
Customer participation
6
Brand management
5
Co-creation
5
Markenführung
5
Brand image
4
Dienstleistungssektor
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Innovation
4
Markenimage
4
Service industry
4
Service-Dominant Logic
4
Service-dominant logic
4
Viral marketing
4
Dienstleistung
3
E-commerce
3
Electronic Commerce
3
Firm performance
3
Holiday behaviour
3
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Chen, Yu Hsin
2
Keng, Ching-Jui
2
AbouAish, Ehab
1
Aksoy, Lerzan
1
Ball, Joan
1
Buoye, Alexander
1
Calder, Bobby J.
1
Cambra-Fierro, Jesús
1
Chen, Ye-Li
1
Czellar, Sandor
1
Elsharnouby, Mohamed H.
1
Elsharnouby, Tamer H.
1
Fathy, Doaa
1
Fiore, Ann Marie
1
Hollebeek, Linda D.
1
Huang, Guihai
1
Iglesias Argu͏̈elles, Víctor
1
Ji, Chunli
1
Joo, Jaehun
1
Keiningham, Timothy
1
Kim, Insin
1
Koronaki, Eirini
1
Kumar, V.
1
Lee, Yuan
1
Liu, Richie L.
1
Mahrous, Abeer A.
1
Malthouse, Edward C.
1
Manchiraju, Srikant
1
Marakhimov, Azizbek
1
Melero-Polo, Iguácel
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Menezes, João Carlos Rosmaninho
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Nguyen Bac Nguyen
1
Niehm, Linda S.
1
Notta, Ourania
1
Pansari, Anita
1
Sadachar, Amrut
1
Sesé, F. Javier
1
Son, Jihyeong
1
Spangenberg, Eric R.
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Customer engagement marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Service business
Journal of retailing and consumer services
56
Journal of business research : JBR
52
International journal of hospitality management
17
The journal of services marketing
15
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of strategic marketing
10
Journal of the Academy of Marketing Science
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of technology marketing : IJTMkt
9
Marketing intelligence & planning
9
Journal of marketing
8
Journal of service research : JSR
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
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ECONIS (ZBW)
17
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
3
How social media advertising features influence consumption and sharing intentions : the mediation of customer engagement
Ji, Chunli
;
Mieiro, Susana
;
Huang, Guihai
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10012880172
Saved in:
4
Fans behave as buyers? : assimilate fan-based and team-based drivers of fan engagement
Fathy, Doaa
;
Elsharnouby, Mohamed H.
;
AbouAish, Ehab
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 329-345
Persistent link: https://www.econbiz.de/10013286427
Saved in:
5
How interaction experience enhances customer engagement in smart speaker devices? : the moderation of gendered voice and product smartness
Chen, Yu Hsin
;
Keng, Ching-Jui
;
Chen, Ye-Li
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10013286433
Saved in:
6
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
7
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
8
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
9
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
10
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
1
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