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~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Customer integration"
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Consumer behaviour
Konsumentenverhalten
Customer integration
40
Kundenintegration
40
Beziehungsmarketing
22
Relationship marketing
22
Social Web
14
Social web
14
Brand management
11
Internet marketing
11
Markenführung
11
Online-Marketing
11
Customer satisfaction
10
Kundenzufriedenheit
10
Brand image
9
Markenimage
9
Betriebliche Wertschöpfung
8
Customer value
8
Kundenwert
8
Value creation
8
Customer engagement
5
Tourism
5
Tourism industry
5
Tourism marketing
5
Tourismus
5
Tourismusmarketing
5
Tourismuswirtschaft
5
Viral marketing
5
Virales Marketing
5
Dienstleistungsqualität
4
Holiday behaviour
4
Service quality
4
Urlaubsverhalten
4
customer engagement
4
social media
4
Brand
3
Firm performance
3
Hotel industry
3
Hotellerie
3
Markenartikel
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18
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Hollebeek, Linda D.
3
Perdue, Richard R.
2
Shin, Hakseung
2
Agrawal, Rajat
1
Back, Ki-Joon
1
Bang, Nguyen
1
Bapat, Dhananjay
1
Bharti, Kumkum
1
Calder, Bobby J.
1
Cambra-Fierro, Jesus
1
Chang, Kirk
1
Chung, Sunghun
1
Ennew, Christine T.
1
France, Cassandra
1
Hong, Jung Hwa
1
Izogo, Ernest Emeka
1
Jain, Sheetal
1
Ji, Chunli
1
Jin, Seung-A Annie
1
Johnson, Lester W.
1
Karjaluoto, Heikki
1
King, Ceridwyn
1
Kumar, V.
1
Leckie, Civilai
1
Lee, Minwoo
1
Li, Kefang
1
Liu, Hongfei
1
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1
Melero-Polo, Iguacel
1
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1
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1
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1
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1
Nyadzayo, Munyaradzi
1
Pansari, Anita
1
Rather, Raouf Ahmad
1
Saxena, Garima
1
Sharma, Vinay
1
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Customer engagement marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Marketing intelligence & planning
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
18
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
Saved in:
3
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
4
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
5
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
6
Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Bapat, Dhananjay
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
41
(
2023
)
7
,
pp. 837-853
Persistent link: https://www.econbiz.de/10014381221
Saved in:
7
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
8
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
9
Exploring the roles of DMO's social media efforts and information richness on customer engagement : empirical analysis on Facebook event pages
Lee, Minwoo
;
Hong, Jung Hwa
;
Chung, Sunghun
;
Back, Ki-Joon
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
3
,
pp. 670-686
Persistent link: https://www.econbiz.de/10012492358
Saved in:
10
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
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