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~isPartOf:"DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~isPartOf:"Journal of marketing research : JMR"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Suchmaschine"
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Search engine
15
Suchmaschine
15
Internet marketing
10
Online-Marketing
10
Advertising effects
7
Werbewirkung
7
Advertising
4
Consumer behaviour
4
Digital platform
4
Digitale Plattform
4
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search advertising
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Zimmermann, Klaus F.
3
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2
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Bucklin, Randolph E.
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Bush, Ashley
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Chen, Guoqing
1
Chen, Yuxin
1
Cook, David
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Lai, Zhenyu
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Qawaqneh, Zakariya
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Wei, Qiang
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of marketing research : JMR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Technological forecasting & social change : an international journal
9
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Electronic commerce research
7
Energy economics
7
International journal of electronic business
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
Marketing science
6
Quantitative marketing and economics : QME
6
Cogent economics & finance
5
International Journal of Financial Studies : open access journal
5
International journal of business information systems : IJBIS
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of economic behavior & organization : JEBO
5
Journal of retailing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Economic modelling
4
HMD : Praxis der Wirtschaftsinformatik
4
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Source
All
ECONIS (ZBW)
15
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1
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10
of
15
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articles prioritized
date (newest first)
date (oldest first)
1
Intra-platform competition : the role of innovative and refinement evolution in app success
Liu, Yi
;
Tang, Xinlin
;
Bush, Ashley
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013259465
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Finding competitive keywords from query logs to enhance search engine advertising
Qiao, Dandan
;
Zhang, Jin
;
Wei, Qiang
;
Chen, Guoqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
4
,
pp. 531-543
Persistent link: https://www.econbiz.de/10011719982
Saved in:
4
Design of search engine services : channel interdependence in search engine results
Edelman, Benjamin
;
Lai, Zhenyu
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 881-900
Persistent link: https://www.econbiz.de/10011648391
Saved in:
5
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
6
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
7
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
8
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
9
A latent instrumental variables approach to modeling keyword conversion in paid search advertising
Rutz, Oliver J.
;
Bucklin, Randolph E.
;
Sonnier, Garrett P.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 306-319
Persistent link: https://www.econbiz.de/10009563673
Saved in:
10
Location, location, location : an analysis of profitability of position in online advertising markets
Agarwal, Ashish
;
Hosanagar, Kartik
;
Smith, Michael D.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1057-1073
Persistent link: https://www.econbiz.de/10010217430
Saved in:
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