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~isPartOf:"Die Produktivität von Musikkulturen"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Personalisierung
7
Personalization
7
Internet marketing
4
Online-Marketing
4
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3
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3
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3
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3
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personalization
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Eisenbeiß, Maik
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Die Produktivität von Musikkulturen
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Electronic commerce research
30
Information systems research : ISR
29
Journal of business research : JBR
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
27
Journal of retailing and consumer services
26
International journal of hospitality management
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
22
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
Journal of retailing
15
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
12
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
Journal of revenue and pricing management
11
Management information systems : mis quarterly
11
Psychology & marketing
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of hospitality marketing & management
8
Journal of internet commerce
8
SpringerLink / Bücher
8
Tourism management perspectives : TMP
8
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing communications
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Discussion papers / CEPR
6
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
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ECONIS (ZBW)
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1
Name similarity encourages generosity : a field experiment in email personalization
Munz, Kurt P.
;
Jung, Minah H.
;
Alter, Adam L.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1071-1091
Persistent link: https://www.econbiz.de/10012405728
Saved in:
2
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
3
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
4
Musikalische Produktion 2.0 : über die widerstreitende Rolle von digitalen Empfehlungssystemen, Journalisten und dezentralen Bewertungsalternativen
Lange, Bastian
- In:
Die Produktivität von Musikkulturen
,
(pp. 167-184)
.
2018
Persistent link: https://www.econbiz.de/10011862465
Saved in:
5
Bewertungsformen und ihre Strukturdynamiken in sozialen Feldern : eine Neubetrachtung der Feldtheorie im Hinblick auf die Rolle von Konsekrationsinstanzen
Kropf, Jonathan
- In:
Die Produktivität von Musikkulturen
,
(pp. 185-206)
.
2018
Persistent link: https://www.econbiz.de/10011862466
Saved in:
6
Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
7
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
8
Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim
;
Li, Yang
;
Zhang, Jonathan Z.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
Saved in:
9
Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
Saved in:
10
Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.
;
Li, Qiuping
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 108-121
Persistent link: https://www.econbiz.de/10003973183
Saved in:
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