//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Digital advertising : theory and research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Mobile phone"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Telemarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Mobile phone
Mobile Marketing
38
Mobile marketing
38
Consumer behaviour
18
Konsumentenverhalten
18
Mobile communications
16
Mobilkommunikation
16
Internet marketing
14
Online-Marketing
14
Advertising effects
8
Werbewirkung
8
Mobiltelefon
7
Social Web
7
Social web
7
Interactive media
6
Interaktive Medien
6
Mobile Business
6
Mobile business
6
Advertising
5
Marketing management
5
Marketingmanagement
5
Mobile advertising
5
Werbung
5
Mobile Anwendung
4
Mobile application
4
Viral marketing
4
Virales Marketing
4
Beziehungsmarketing
3
Confidence
3
Customer integration
3
Data protection
3
Datenschutz
3
Kundenintegration
3
Mobile promotions
3
Relationship marketing
3
Theorie
3
Theory
3
Vertrauen
3
Arbeitsmobilität
2
Brand
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Andrews, Michelle
1
Bacile, Todd J.
1
Bart, Yakov
1
Choi, Jeonghye
1
Goehring, Jody
1
Grewal, Dhruv
1
Ha, Young
1
Hui, Sam
1
Im, Hyunjoo
1
Kim, Jeeyeon
1
Kim, Mingyung
1
Murillo, Enrique
1
Noort, Guda van
1
Pancras, Joseph
1
Reijmersdal, Eva A. van
1
Spann, Martin
1
Swilley, Esther
1
Thornswood, Lance
1
Trivedi, Minakshi
1
Ye, Christine
1
Zubcsek, Peter Pal
1
more ...
less ...
Published in...
All
Digital advertising : theory and research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of internet marketing and advertising : IJIMA
4
Journal of business research : JBR
4
BestMasters
2
Business horizons
2
Electronic commerce research and applications
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
International journal of business information systems : IJBIS
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of marketing communications
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SpringerLink / Bücher
2
The marketing review
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Acta Universitatis Danubius / Oeconomica
1
Advances in e-business research series (AEBR)
1
Advertising, promotion, and new media
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
1
Business applications and computational intelligence
1
Business education & accreditation : BEA
1
CES working papers
1
Direct marketing : an international journal
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic markets : the international journal on networked business
1
European journal of marketing : EJM
1
Handbook of research on mobile marketing management
1
Information systems research : ISR
1
International journal of business and systems research
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
1
International journal of information technology and management : IJITM
1
International journal of technology marketing : IJTMkt
1
Inventi impact: retailing & consumer services
1
Journal of advertising research
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
2
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
3
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung
;
Kim, Jeeyeon
;
Choi, Jeonghye
;
Trivedi, …
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
Saved in:
4
Mobile advertising : a framework and research agenda
Grewal, Dhruv
;
Bart, Yakov
;
Spann, Martin
;
Zubcsek, …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 3-14
Persistent link: https://www.econbiz.de/10011489406
Saved in:
5
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
6
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
7
From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.
;
Ye, Christine
;
Swilley, Esther
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->