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~isPartOf:"Discussion paper"
~isPartOf:"Journal of business research : JBR"
~source:"econis"
~source:"olc"
~subject:"Social Web"
~subject:"Virales Marketing"
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Social Web
Virales Marketing
Knowledge transfer
76
Wissenstransfer
76
Data Mining
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Data mining
56
Innovation
45
Consumer behaviour
39
Konsumentenverhalten
39
Theorie
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Bigné Alcañiz, J. Enrique
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1
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1
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Discussion paper
Journal of business research : JBR
Technological forecasting & social change : an international journal
17
Electronic commerce research
15
Information systems research : ISR
13
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the review of marketing communications
8
International journal of electronic commerce : IJEC
8
Journal of internet commerce
8
Journal of organizational computing and electronic commerce
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of business information systems : IJBIS
6
Journal of innovation & knowledge : JIK
5
Social knowledge : using social media to know what you know
5
Working papers / Harvard Business School, Division of Research
5
Decision support systems : DSS ; the international journal
4
Electronic commerce research and applications
4
European journal of operational research : EJOR
4
Global business and finance review
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer marketing
4
Journal of decision systems
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of marketing communications
4
Journal of open innovation : technology, market, and complexity
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Knowledge networks : the social software perspective
4
NBER working paper series
4
Psychology & marketing
4
The journal of services marketing
4
Business horizons
3
Decision analytics journal
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
European research studies
3
HMD : Praxis der Wirtschaftsinformatik
3
International journal of consumer studies
3
International journal of electronic business
3
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ECONIS (ZBW)
OLC EcoSci
Showing
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1
No inventor is an island: social connectedness and the geography of
knowledge
flows in the US
Diemer, Andreas
;
Regan, Tanner
-
2020
Persistent link: https://www.econbiz.de/10012487139
Saved in:
2
The role of recommendation sources and attribute framing in online product recommendations
Yang, Yikai
;
Zheng, Jiehui
;
Yu, Yining
;
Qiu, Yiling
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014549158
Saved in:
3
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
4
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
5
Man vs machine : detecting deception in online reviews
Petrescu, Maria
;
Ajjan, Haya
;
Harrison, Dana L.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468777
Saved in:
6
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
7
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
8
Detecting fake reviews through topic modelling
Birim, Şule Öztürk
;
Kazancoglu, Ipek
;
Mangla, Sachin …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 884-900
Persistent link: https://www.econbiz.de/10013325724
Saved in:
9
Machine learning for marketing on the KNIME Hub : the development of a live repository for marketing applications
Ordenes, Francisco Villarroel
;
Silipo, Rosaria
- In:
Journal of business research : JBR
137
(
2021
),
pp. 393-410
Persistent link: https://www.econbiz.de/10012665790
Saved in:
10
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
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