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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Kundenbindungsinstrument"
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Beziehungsmarketing
Kundenbindungsprogramm
10
Loyalty program
10
Relationship marketing
8
Consumer behaviour
6
Konsumentenverhalten
6
Hotel industry
4
Hotellerie
4
loyalty program
4
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Kundenzufriedenheit
2
Retail trade
2
Service quality
2
Tourism
2
Tourism industry
2
Tourismus
2
Tourismuswirtschaft
2
Air transport
1
Airline
1
Business Angels
1
Business angels
1
China
1
Chinese
1
Coase theorem
1
Coase-Theorem
1
Confidence
1
Consumer goods
1
Crowdfunding
1
Customer value
1
Emotion
1
Fluggesellschaft
1
Hedonic value
1
Hotel loyalty programs
1
Investitionsentscheidung
1
Investment decision
1
Konsumgüter
1
Kundenwert
1
Learning process
1
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6
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Article
7
Book / Working Paper
1
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Article in journal
7
Aufsatz in Zeitschrift
7
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1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
8
Author
All
Lam, Iok Keng Veronica
2
Wong, IpKin Anthony
2
Berezan, Orie
1
Caminal, Ramón
1
Chen, Chih-Chien
1
Hu, Clark
1
Im, Holly Hyunjung
1
Kim, Sang Yong
1
Ko, Woo Li
1
Krishen, Anjala S.
1
Lee, Craig
1
Lo, Ada Sau-Yee
1
Lovelock, Brent
1
Song, Tae Ho
1
Su, Yu
1
Xie, Karen Lijia
1
Xiong, Lina
1
Yoo, Michelle
1
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Discussion paper / Centre for Economic Policy Research
Journal of travel and tourism marketing
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
SpringerLink / Bücher
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
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ECONIS (ZBW)
8
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1
-
8
of
8
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date (newest first)
date (oldest first)
1
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
2
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
4
Developing an effective loyalty program using goal-gradient behavior in tourism industry
Song, Tae Ho
;
Kim, Sang Yong
;
Ko, Woo Li
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 70-81
Persistent link: https://www.econbiz.de/10011669954
Saved in:
5
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
6
Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
7
Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee
;
Im, Holly Hyunjung
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
Saved in:
8
The design and efficiency of loyalty rewards
Caminal, Ramón
-
2009
Persistent link: https://www.econbiz.de/10003931035
Saved in:
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