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~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Journal of travel and tourism marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Kundenbindungsinstrument"
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Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
7
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Hotel industry
4
Hotellerie
4
loyalty program
4
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
2
Kundenzufriedenheit
2
Retail trade
2
Service quality
2
Tourism
2
Tourism industry
2
Tourismus
2
Tourismuswirtschaft
2
Air transport
1
Airline
1
China
1
Chinese
1
Confidence
1
Customer value
1
Emotion
1
Fluggesellschaft
1
Hedonic value
1
Hotel loyalty programs
1
Kundenwert
1
Lieferantenmanagement
1
Luftverkehr
1
Multinomial logit analysis
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship quality
1
Shopping
1
Strategic alliance
1
Strategische Allianz
1
Structural equation model
1
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Article
8
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Aufsatz in Zeitschrift
Article in journal
8
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
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English
8
Author
All
Lam, Iok Keng Veronica
2
Wong, IpKin Anthony
2
Berezan, Orie
1
Chen, Chih-Chien
1
Hu, Clark
1
Im, Holly Hyunjung
1
Kim, Sang Yong
1
Ko, Woo Li
1
Krishen, Anjala S.
1
Lee, Craig
1
Lo, Ada Sau-Yee
1
Lovelock, Brent
1
Song, Tae Ho
1
Su, Yu
1
Wang, Xia
1
Wu, Xiao-Gen
1
Xie, Karen Lijia
1
Xiong, Lina
1
Yoo, Michelle
1
Zhang, Jin-He
1
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Discussion paper / Centre for Economic Policy Research
Journal of travel and tourism marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Psychology & marketing
5
The journal of consumer marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
The Cornell hospitality quarterly
4
Theoretical economics letters
4
Tourism management : research, policies, practice
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
2
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
4
Developing an effective loyalty program using goal-gradient behavior in tourism industry
Song, Tae Ho
;
Kim, Sang Yong
;
Ko, Woo Li
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 70-81
Persistent link: https://www.econbiz.de/10011669954
Saved in:
5
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
6
Determinants of tourism coupon redemption
Wang, Xia
;
Zhang, Jin-He
;
Wu, Xiao-Gen
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011312525
Saved in:
7
Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
8
Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee
;
Im, Holly Hyunjung
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
Saved in:
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