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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"World economic and financial surveys"
~subject:"Advertising effects"
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Advertising effects
Weltwirtschaft
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Andersen, Kelly
1
Anselmsson, Johan
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Benmamoun, Mamoun
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Kim, Hye-yŏng
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Discussion paper series / IZA
Journal of marketing communications
World economic and financial surveys
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
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International advertising and communication : current insights and empirical findings
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Journal of global marketing
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Australasian marketing journal
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Bridging the gap between advertising academia and practice
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International journal of advertising : the review of marketing communications
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Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Journal of promotion management : innovations in planning and applied research
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Marketing : ZFP ; journal of research and management
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Psychology & marketing
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Services marketing quarterly
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The marketing review
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Advertising and violence : concepts and perspectives
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Advertising, promotion, and new media
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
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Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
4
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
5
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
6
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
Saved in:
7
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
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