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~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of marketing communications"
~isPartOf:"World economic and financial surveys"
~type_genre:"Article in journal"
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Print advertising
11
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11
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7
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Discussion paper series / IZA
Journal of marketing communications
World economic and financial surveys
The journal of media economics
27
Journal of advertising research
21
Research policy : policy, management and economic studies of science, technology and innovation
19
Journal of advertising : official publication of the American Academy of Advertising
18
Journal of business research : JBR
18
Economic inquiry : journal of the Western Economic Association International
16
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
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Organization : the critical journal of organization, theory and society
14
Journal of political economy
13
Critical perspectives on accounting : an international journal for social and organizational accountability
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International journal of hospitality management
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Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
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The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
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Applied economics letters
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European journal of marketing : EJM
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The American economic review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of real estate literature : a publication of the American Real Estate Society
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
7
The American journal of economics and sociology
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The review of economics and statistics
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Academy of Management learning & education : AMLE
6
Accounting, auditing & accountability journal
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Australasian marketing journal
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Brookings papers on economic activity : BPEA
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Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
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International journal of physical distribution & logistics management : IJPD & LM
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International marketing review
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ECONIS (ZBW)
11
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1
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
2
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
3
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
4
Localizing to Arabic consumers : insights from print advertising
Sobh, Rana
;
Singh, Nitish
;
Chun, Wootae
;
Benmamoun, Mamoun
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 190-211
Persistent link: https://www.econbiz.de/10011852940
Saved in:
5
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
6
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
7
Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
Saved in:
8
Signaling trust in print advertisements : an empirical investigation
Fisher, James E.
;
Till, Brian
;
Stanley, Sarah M.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 133-147
Persistent link: https://www.econbiz.de/10003980295
Saved in:
9
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
10
Whiteness and Western values in global advertisements : an exploratory study
Gram, Malene
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10003606570
Saved in:
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