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~isPartOf:"Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste"
~isPartOf:"Journal of business research : JBR"
~subject:"Mobile marketing"
~subject:"Telecommunications services"
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Search: subject_exact:"Mobilkommunikation"
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Mobile marketing
Telecommunications services
Mobile communications
60
Mobilkommunikation
60
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
14
Germany
14
Mobile Anwendung
12
Mobile application
12
Mobile Business
11
Mobile business
11
Innovation adoption
8
Innovationsakzeptanz
8
Mobilfunk
7
Competition
6
Innovation diffusion
6
Innovationsdiffusion
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Mobile phone
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Mobiltelefon
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Wettbewerb
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Großbritannien
5
Internet marketing
5
Mobile Marketing
5
Online-Marketing
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United Kingdom
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Welt
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World
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Competitive strategy
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Data protection
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Datenschutz
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Dienstleistungsqualität
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Service quality
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Telekommunikationsdienst
4
Theorie
4
Theory
4
Wettbewerbsstrategie
4
Advertising
3
Advertising effects
3
Beziehungsmarketing
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Büllingen, Franz
2
Alkas, Hassan
1
Ashaduzzaman, Md.
1
Ataman, M. Berk
1
Bernritter, Stefan F.
1
Bruggen, Gerrit H. van
1
Dinsmore, John
1
Gao, Tao
1
Gisbergen, Marnix S. van
1
Gokgoz, Zeynep Aydin
1
Goodrich, Kendall
1
Griffith, Denni Arli
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Jebarajakirthy, Charles
1
Kachroo, Pushkin
1
Ketelaar, Paul E.
1
Konig, Ruben Peter
1
Konus, Umut
1
Krishen, Anjala S.
1
Maseeh, Haroon Iqbal
1
Pagani, Margherita
1
Pentecost, Robin
1
Raschke, Robyn L.
1
Rohm, Andrew J.
1
Rozendaal, Esther
1
Scheinbaum, Angeline Close
1
Stamm, Peter
1
Sultan, Fareena
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Swani, Kunal
1
Tewes, Daniel
1
Weaven, Scott
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Woudenberg, Thabo J. van
1
Wörter, Martin
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Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
10
Handbook of research on mobile marketing management
8
Journal of retailing and consumer services
8
International journal of internet marketing and advertising : IJIMA
7
SpringerLink / Bücher
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Business horizons
4
Gabler Edition Wissenschaft
4
Göttinger Schriften zur Internetforschung
4
Journal of marketing research
4
Journal of promotion management : innovations in planning and applied research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
3
Information systems research : ISR
3
International journal of electronic business
3
Journal of advertising research
3
Psychology & marketing
3
Reihe: Management-Know-how / M : praxisnah und aktuell
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia Pacific journal of marketing and logistics
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Frontiers of broadband, electronic and mobile commerce
2
International journal of business information systems : IJBIS
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of Indian business research
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Mobile commerce : Grundlagen, Geschäftsmodelle, Erfolgsfaktoren
2
Perspektiven des Mobile Business : Wissenschaft und Praxis im Dialog
2
Premier reference source
2
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ECONIS (ZBW)
10
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1
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
2
There's an app for that! : understanding the drivers of mobile application downloads
Gokgoz, Zeynep Aydin
;
Ataman, M. Berk
;
Bruggen, Gerrit …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 423-437
Persistent link: https://www.econbiz.de/10012435342
Saved in:
3
Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John
;
Swani, Kunal
;
Goodrich, Kendall
;
Konus, Umut
- In:
Journal of business research : JBR
126
(
2021
),
pp. 361-362
Persistent link: https://www.econbiz.de/10012494323
Saved in:
4
"Opening" location-based mobile ads : how openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Woudenberg, …
- In:
Journal of business research : JBR
91
(
2018
),
pp. 277-285
Persistent link: https://www.econbiz.de/10011902963
Saved in:
5
A power-responsibility equilibrium framework for fairness : understanding consumers' implicit privacy concerns for location-based services
Krishen, Anjala S.
;
Raschke, Robyn L.
;
Scheinbaum, …
- In:
Journal of business research : JBR
73
(
2017
),
pp. 20-29
Persistent link: https://www.econbiz.de/10011647354
Saved in:
6
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
7
Mobiles Internet - Konvergenz von Mobilfunk und Multimedia
Büllingen, Franz
-
2001
Persistent link: https://www.econbiz.de/10013358031
Saved in:
8
Entwicklungen und regulierungspolitische Auswirkungen der Fix-Mobil Integration
Alkas, Hassan
-
2000
Persistent link: https://www.econbiz.de/10001537853
Saved in:
9
Entwicklungsperspektiven, Unternehmensstrategien und Anwendungsfelder im Mobile Commerce
Büllingen, Franz
;
Wörter, Martin
-
2000
Persistent link: https://www.econbiz.de/10001531958
Saved in:
10
Chancen und Risiken netzunabhängiger Service Provider
Tewes, Daniel
-
1997
Persistent link: https://www.econbiz.de/10000976658
Saved in:
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