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~isPartOf:"Dresdner Beiträge zur Betriebswirtschaftslehre"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of international consumer marketing"
~subject:"Comparison"
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Search: subject_exact:"Werbetest"
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Comparison
Advertising effects
269
Werbewirkung
269
Advertising
124
Werbung
124
Consumer behaviour
66
Konsumentenverhalten
66
USA
54
United States
54
Psychology of advertising
30
Werbepsychologie
30
Fernsehwerbung
22
Target group
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Television advertising
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Zielgruppe
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Brand image
21
Computerspiel
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Markenimage
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Video game
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Internet marketing
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Online-Marketing
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Experiment
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Product Placement
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Product placement
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Green marketing
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Print advertising
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Printwerbung
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Öko-Marketing
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Advertising planning
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Werbeplanung
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Creativity
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Baek, Tae Hyun
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Coulter, Robin
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Gross, Michelle
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Haytko, Diana L.
1
Hermans, Charles M.
1
Hoffmann, Stefan
1
Huh, Jisu
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1
Oh, Sangdo
1
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Dresdner Beiträge zur Betriebswirtschaftslehre
Journal of advertising : official publication of the American Academy of Advertising
Journal of international consumer marketing
International journal of advertising : the quarterly review of marketing communications
8
European journal of marketing : EJM
4
Journal of advertising research
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Journal of current issues and research in advertising : JCIRA
3
Journal of promotion management : JPM
3
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
International marketing review
2
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advertising, promotion, and new media
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Communicating corporate social responsibility : perspectives and practice
1
Cutting edge international research
1
European research studies
1
Forum für Fachsprachen-Forschung : FFF
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
IIMB management review
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
Interkulturelles Management im deutsch-französischen Umfeld : theoretische und empirische Beiträge
1
International business and economics research journal
1
International journal of comparative management
1
International journal of consumer studies
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International marketing ; Vol. 2
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
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ECONIS (ZBW)
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1
Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.
;
Clark, Ronald A.
;
Hermans, Charles M.
; …
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
Saved in:
2
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
3
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
4
The effect of attractiveness in advertising and comparison motives on self-judgments and product evaluations : a cross-National perspective
Micu, Camelia C.
;
Coulter, Robin
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009545346
Saved in:
5
Sustainable marketing and social media : a cross-country analysis of motives for sustainable behaviors
Minton, Elizabeth
;
Lee, Christopher
;
Orth, Ulrich R.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 69-84
Persistent link: https://www.econbiz.de/10009762981
Saved in:
6
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
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