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~isPartOf:"E-marketing ; Vol. 1"
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Internet marketing
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Online-Marketing
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E-marketing ; Vol. 1
Internet advertising : theory and research
Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
Handbook of research on integrating social media into strategic marketing
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
10
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-marketing in developed and developing countries : emerging practices
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Interdisciplinary management research XVI ; 1
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic corporate communication in the digital age
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
Advertising, promotion, and new media
6
Blockchain technology and applications for digital marketing
6
Computer-mediated marketing strategies : social media and online brand communities
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Handbook of research on mobile marketing management
6
New Developments in Online Marketing
6
Word of mouth and social media
6
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ECONIS (ZBW)
33
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1
Defining e-novation
Low, David R.
;
Pattinson, Hugh M.
-
2012
Persistent link: https://www.econbiz.de/10009573705
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2
Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Diez, Isabel de la
; …
-
2012
Persistent link: https://www.econbiz.de/10009573707
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3
An overview of digital media and advertising
Dickey, Irene J.
;
Lewis, William F.
-
2012
Persistent link: https://www.econbiz.de/10009573710
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4
Mobile marketing practices
Telli Yamamoto, Gonca
-
2012
Persistent link: https://www.econbiz.de/10009573712
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5
Supporting marketing practices : mobile network operators' value added services changing the way of doing business
Nasır, Süphan
-
2012
Persistent link: https://www.econbiz.de/10009573715
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6
Mobile promotion
Telli Yamamoto, Gonca
-
2012
Persistent link: https://www.econbiz.de/10009574476
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7
Situation approach as success factor of mobile marketing
Link, Jörg
;
Seidl, Franziska
-
2012
Persistent link: https://www.econbiz.de/10009574507
Saved in:
8
Consumer generated advertising in blogs
Mutum, Dilip
;
Wang, Qing
-
2012
Persistent link: https://www.econbiz.de/10009574522
Saved in:
9
E-novation deployment : creating new "spaces" and distribution using e-novation
Dann, Stephen
-
2012
Persistent link: https://www.econbiz.de/10009574526
Saved in:
10
Framework for mobile marketing : the Locales Framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
-
2012
Persistent link: https://www.econbiz.de/10009574529
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