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~isPartOf:"ERIM report series research in management"
~isPartOf:"European journal of operational research : EJOR"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
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Search: subject_exact:"Direktmarketing"
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Direct marketing
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Direktmarketing
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Franses, Philip Hans
5
Diepen, Merel van
4
Donkers, Bas
4
Bagozzi, Richard P.
2
Belschak, Frank
2
Boothby, Kate
2
Jain, Yashraj
2
Jenkinson, Angus
2
Langford, Paul
2
Piersma, Nanda
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Potharst, Rob
2
Reed, David
2
Verbeke, Willem J. M. I.
2
Alok Singh
1
Baumann, Philipp
1
Biegel, Bruce A.
1
Bigler, Tamara
1
Brooks, Gary
1
Buckinx, Wouter
1
Chen, Zhen-Yu
1
Chipperfield, Mark
1
Chun, Young H.
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Colwell, Andrew
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Fan, Zhi-Ping
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Groom, Stephen
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Henderson, Iain
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Hou, Lu
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Hruschka, Harald
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Jonker, Jedid-Jah
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Jonker, Jedid-Jah Jan
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Kammermann, Manuel Stanley
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Kaymak, Uzay
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Lee, Baozhen
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Leus, Roel
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Ma, Shaohui
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Masnaghetti, Michele
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Erasmus Research Institute of Management
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ERIM report series research in management
European journal of operational research : EJOR
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
SpringerLink / Bücher
43
Health marketing quarterly
34
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Springer eBook Collection
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Research
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International direct marketing : principles, best practices, marketing facts
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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NBER working paper series
8
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
39
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1
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
2
A nonhomogeneous hidden Markov model of response dynamics and mailing optimization in direct marketing
Ma, Shaohui
;
Hou, Lu
;
Yao, Wensong
;
Lee, Baozhen
- In:
European journal of operational research : EJOR
253
(
2016
)
2
,
pp. 514-523
Persistent link: https://www.econbiz.de/10011490380
Saved in:
3
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas
(
contributor
);
Diepen, Merel van
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665094
Saved in:
4
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
Saved in:
5
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
(
contributor
);
Donkers, Bas
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791622
Saved in:
6
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
7
Lifetime maximization in wireless directional sensor network
Rossi, André
;
Alok Singh
;
Sevaux, Marc
- In:
European journal of operational research : EJOR
231
(
2013
)
1
,
pp. 229-241
Persistent link: https://www.econbiz.de/10009784662
Saved in:
8
New ICO guidance on direct marketing
Groom, Stephen
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10010257043
Saved in:
9
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
10
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
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