//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economics working paper"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Branding"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Branding
Brand
99
Markenartikel
99
Brand management
85
Markenführung
85
Brand image
60
Markenimage
60
Consumer behaviour
59
Konsumentenverhalten
59
Beziehungsmarketing
23
Relationship marketing
23
B-to-B-Marketing
18
Business-to-business marketing
18
Lieferantenmanagement
18
Supplier relationship management
18
Marketing management
14
Marketingmanagement
14
Brand equity
12
Brand loyalty
12
Markentreue
8
Handelsmarke
7
Store brand
7
Einzelhandel
6
Retail trade
6
Brand architecture
5
Innovation
5
Internet marketing
5
Online-Marketing
5
Social Web
5
Social web
5
USA
5
United States
5
B2B branding
4
Brands
4
International marketing
4
Internationales Marketing
4
Markenarchitektur
4
Market share
4
Marktanteil
4
Viral marketing
4
more ...
less ...
Online availability
All
Undetermined
7
Free
1
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
12
Author
All
Roper, Stuart
2
Round, Griff
2
Adeola, Ogechi
1
Anaza, Nwamaka A.
1
Bruhn, Manfred
1
Burt, Steven
1
Canniford, Robin
1
Christodoulides, George
1
Christodoulopoulou, Angeliki
1
Coleman, Darren Andrew
1
Collins, Alan M.
1
Cronin, James Martin
1
De Chernatony, Leslie
1
Fritz, Kristine
1
George, Richard J.
1
Helm, Sabrina Verena
1
Henseler, Jörg
1
Kemp, Elyria
1
Kuhn, Marc
1
Kumar, V.
1
Mishra, Anubha
1
Osakwe, Christian Nedu
1
Renk, Uwe
1
Rokka, Joonas
1
Schoenmueller, Verena
1
Sharma, Piyush
1
St. Davčik, Nebojša
1
Strøjer Madsen, Erik
1
Österle, Benjamin
1
more ...
less ...
Published in...
All
Economics working paper
European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
12
The journal of brand management : an international journal
8
European journal of marketing
7
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing letters : a journal of research in marketing
4
AMS review : official publication of the Academy of Marketing Science
3
Business horizons
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of retailing and consumer services
3
Qualitative market research : an international journal
3
The marketing review
3
International journal of contemporary hospitality management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Sport management review
2
Australasian marketing journal
1
Business history
1
Discussion papers / CEPR
1
Entrepreneurship and enterprise development in Africa
1
Handbook of the economics of marketing : Volume 1
1
Indian journal of economics & business : IJEB
1
International business and economics research journal
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of hospitality management
1
International journal of law and management : IJLMA
1
International journal of management and marketing research : IJMMR
1
International marketing review
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Journal of Islamic marketing : JIMA
1
Journal of accounting & management information systems : JAMIS
1
Journal of business & economics research
1
Journal of business ethics : JOBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
2
Branding and performance in the global beer market
Strøjer Madsen, Erik
-
2017
Persistent link: https://www.econbiz.de/10011750479
Saved in:
3
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
4
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
5
When and why does the name of the brand still matter? : developing the temporal dimension of brand name equity theory
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2118-2137
Persistent link: https://www.econbiz.de/10011773843
Saved in:
6
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
7
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
8
Untangling the brand name from the branded entity : the conceptualisation and value of the established brand name
Round, Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1941-1960
Persistent link: https://www.econbiz.de/10011449376
Saved in:
9
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
10
From store brands to store brandscapes : the emergence of a time and money saving heurisitc
Collins, Alan M.
;
Cronin, James Martin
;
Burt, Steven
; …
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 894-918
Persistent link: https://www.econbiz.de/10011298079
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->