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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Loyalty program"
~subject:"Supplier relationship management"
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Loyalty program
Supplier relationship management
Beziehungsmarketing
438
Relationship marketing
438
Lieferantenmanagement
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
57
Konsumentenverhalten
57
Customer value
50
Kundenwert
50
Salespeople
49
Verkaufspersonal
49
Marketing management
47
Marketingmanagement
47
Selling
39
Verkauf
39
Social Web
38
Social web
38
Customer satisfaction
37
Kundenzufriedenheit
37
Betriebliche Wertschöpfung
36
Customer integration
36
Kundenintegration
36
Value creation
36
Business network
32
Firm performance
32
Unternehmenserfolg
32
Unternehmensnetzwerk
32
Confidence
30
Vertrauen
30
Brand management
28
Markenführung
28
Dienstleistungsqualität
26
Service quality
26
Internet marketing
23
Lieferkette
23
Online-Marketing
23
Supply chain
23
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22
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La Rocca, Antonella
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Naudé, Peter
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Snehota, Ivan
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Wang, Danny T.
4
Andersen, Poul Houman
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Gu, Flora Fang
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Gölgeci, Ismail
3
Keränen, Joona
3
Kingshott, Russel P. J.
3
Lacoste, Sylvie
3
Mitręga, Maciej
3
Nyadzayo, Munyaradzi W.
3
Prior, Daniel D.
3
Ryals, Lynette J.
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Sharma, Piyush
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Wang, Xinchun
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Zhang, Chuang
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Brown, James R.
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Garry, Tony
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Gounaris, Spiros
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Jaakkola, Elina
2
Johnsen, Rhona E.
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Julkunen, Saara
2
Keeling, Debbie Isobel
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Kim, Woonho
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Kohtamäki, Marko
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
110
Journal of business research : JBR
98
Journal of business-to-business marketing
39
Journal of retailing and consumer services
36
Journal of the Academy of Marketing Science
36
The journal of services marketing
27
Journal of marketing
23
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
23
SpringerLink / Bücher
23
Journal of strategic marketing
22
International journal of hospitality management
20
Gabler Edition Wissenschaft
18
The service industries journal
18
International journal of production economics
16
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
13
Service business
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of personal selling & sales management
11
Journal of retailing
11
Services marketing quarterly
11
Journal of service research : JSR
10
International journal of procurement management
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Marketing intelligence & planning
9
Marketing letters : a journal of research in marketing
9
Neue betriebswirtschaftliche Forschung : Nbf
9
International journal of retail & distribution management
8
Journal of hospitality marketing & management
8
Journal of marketing channels : ... distribution systems, strategy, and management
8
Journal of purchasing and supply management
8
Journal of travel and tourism marketing
8
Marketing theory
8
The international journal of bank marketing : IJBM
8
The international journal of logistics management
8
The international review of retail, distribution and consumer research
8
Asia Pacific journal of marketing and logistics
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
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ECONIS (ZBW)
212
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1
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
2
Will artificial intelligence undermine the effects of guanxi on relationship performance? : evidence from China's banking industry
Liu, Paul C. Y.
;
Wang, Weisha
;
Wang, Zi
;
Yang, Ying
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 12-25
Persistent link: https://www.econbiz.de/10014456182
Saved in:
3
More is better but in what direction? : the effects of relationship marketing investment breadth and depth on customer gratitude
Nelson, Christopher A.
;
Wang, Xinchun
;
Cui, Annie Peng
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 188-201
Persistent link: https://www.econbiz.de/10014531639
Saved in:
4
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
5
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
6
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
7
Editorial: the parallax nature of studying business markets, relationships and networks
Andersen, Poul Houman
;
Kim, Woonho
;
Medlin, Christopher J.
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A5-A7
Persistent link: https://www.econbiz.de/10014333937
Saved in:
8
When does boundary-spanner burnout connect participation and customer relationship performance? : the role of the firm's network centrality and network density
Yeniaras, Volkan
;
Gölgeci, Ismail
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014333951
Saved in:
9
Customer value-in-use monitoring in business markets : an investigation into its determinants and consequences
Bischoff, Pirmin
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 160-174
Persistent link: https://www.econbiz.de/10014334334
Saved in:
10
Conscientious enterprises : the role of decision makers' social identity and the preference to engage in B2B relationships
Vallaster, Christine
;
Cesinger, Beate
;
Niemand, Thomas
; …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 216-228
Persistent link: https://www.econbiz.de/10014369264
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