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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Journal of retailing"
~subject:"Beschwerdemanagement"
~subject:"Marketingmanagement"
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Search: subject_exact:"Kundenbeziehungen"
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Beschwerdemanagement
Marketingmanagement
Beziehungsmarketing
261
Relationship marketing
261
Consumer behaviour
105
Konsumentenverhalten
105
Einzelhandel
57
Retail trade
57
Customer satisfaction
50
Kundenzufriedenheit
50
Dienstleistungsqualität
32
Service quality
32
Lieferantenmanagement
25
Supplier relationship management
25
relationship marketing
24
Marketing management
20
Brand management
17
Markenführung
17
Confidence
16
E-commerce
16
Electronic Commerce
16
Vertrauen
16
Distribution channel
15
Vertriebsweg
15
Online retailing
14
Online-Handel
14
Kundenbindungsprogramm
12
Loyalty program
12
Brand image
10
Complaint management
10
Customer value
10
Emotion
10
Kundenwert
10
Markenimage
10
Salespeople
10
Verkaufspersonal
10
Customer experience
9
Social Web
9
Social web
9
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Donthu, Naveen
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing
Journal of business research : JBR
82
Journal of retailing and consumer services
49
Industrial marketing management : the international journal for industrial and high-tech firms
47
International journal of hospitality management
33
Journal of strategic marketing
32
The journal of business & industrial marketing
29
SpringerLink / Bücher
27
Journal of the Academy of Marketing Science
24
The service industries journal
22
European journal of marketing : EJM
21
Business horizons
20
The journal of services marketing
20
Journal of marketing
17
International journal of contemporary hospitality management
16
Journal of hospitality marketing & management
15
Journal of marketing management : MM
15
Cogent business & management
14
Marketing letters : a journal of research in marketing
14
Journal of service research : JSR
13
Service business
13
International journal of electronic customer relationship management : IJECRM
12
Marketing intelligence & planning
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Services marketing quarterly
11
Springer eBook Collection / Business and Economics
11
Gabler Edition Wissenschaft
10
Harvard-Business-Manager : das Wissen der Besten
10
International journal of production economics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of service research
10
The journal of product & brand management
10
Tourism management : research, policies, practice
10
Asia Pacific journal of marketing and logistics
9
Journal of business-to-business marketing
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
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ECONIS (ZBW)
30
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Cross-channel effects of omnichannel retail marketing strategies : a review of extant data-driven research
Timoumi, Ahmed
;
Gangwar, Manish
;
Mantrala, Murali K.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 133-151
Persistent link: https://www.econbiz.de/10013207545
Saved in:
3
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
5
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
6
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
7
Customer interaction management capabilities on the micro-retail fashion in Indonesia
Nurhayati, Tatiek
;
Hendar, Hendar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011820550
Saved in:
8
Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini
;
Sulaimiah
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10011820556
Saved in:
9
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
10
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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