Assessing value co-creation and new product success from cultural orientations and relationship marketing perspectives
Sulhaini and Sulaimiah
| Year of publication: |
2017
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|---|---|
| Authors: | Sulhaini ; Sulaimiah |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 16.2017, 1, p. 21-39
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| Subject: | entrepreneurial orientation | learning orientation | market orientation | new product success | relationship quality | value co-creation | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Erfolgsfaktor | Success factor | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332667.2016.1242394 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011820556