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~isPartOf:"Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation"
~isPartOf:"Journal of retailing"
~subject:"Complaint management"
~subject:"Kundenbindungsprogramm"
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Search: subject_exact:"Kundenbeziehungen"
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Complaint management
Kundenbindungsprogramm
Beziehungsmarketing
143
Relationship marketing
143
Consumer behaviour
68
Konsumentenverhalten
68
Einzelhandel
47
Retail trade
47
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
16
Service quality
16
Distribution channel
15
Vertriebsweg
15
Online retailing
13
Online-Handel
13
Marketing management
12
Marketingmanagement
12
E-commerce
11
Electronic Commerce
11
Brand management
10
Markenführung
10
Customer experience
9
Loyalty program
8
Beschwerdemanagement
7
Customer service
7
Kundenservice
7
Ladengestaltung
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Brand image
6
Markenimage
6
Retailing
6
Brand
5
Customer journey
5
Data protection
5
Datenschutz
5
Internet marketing
5
Lieferantenmanagement
5
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Papenhoff, Heike
2
Rese, Mario
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Wilke, Annika
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Brady, Michael K.
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Brečić, Ružica
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Calantone, Roger J.
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Cambra-Fierro, Jesus
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Chen, Lin
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Chiang, Jeongwen
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Cronin, J. J.
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Devezer, Berna
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Evanschitzky, Heiner
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Fox, Gavin L.
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Fudurić, Morana
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Gabel, Sebastian
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Gorton, Matthew
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Grégoire, Yany
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Guhl, Daniel
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Huchzermeier, Arnd
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Joireman, Jeff
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
Journal of retailing
Journal of business research : JBR
57
Journal of retailing and consumer services
48
International journal of hospitality management
37
The journal of services marketing
27
Journal of hospitality marketing & management
19
Journal of the Academy of Marketing Science
19
The service industries journal
19
International journal of contemporary hospitality management
16
Journal of service research : JSR
13
Marketing letters : a journal of research in marketing
13
Journal of travel and tourism marketing
12
Service business
12
European journal of marketing : EJM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Services marketing quarterly
10
SpringerLink / Bücher
10
Tourism management : research, policies, practice
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing
9
International journal of production economics
8
Journal of service research
8
Psychology & marketing
8
Business horizons
7
Managing service quality : MSQ ; an international journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service management
6
Journal of service theory and practice
6
The Cornell hospitality quarterly
6
The international review of retail, distribution and consumer research
6
Gabler Edition Wissenschaft
5
Journal of consumer marketing
5
Journal of marketing management : MM
5
Journal of strategic marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing intelligence & planning
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Asia Pacific journal of marketing and logistics
4
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ECONIS (ZBW)
15
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1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
4
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
5
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
6
Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Rese, Mario
;
Papenhoff, Heike
;
Wilke, Annika
- In:
Effektives Customer Relationship Management : …
,
(pp. 307-319)
.
2017
Persistent link: https://www.econbiz.de/10011599210
Saved in:
7
How does corporate social responsibility affect consumer response to service failure in buyer-seller relationships?
Bolton, Lisa E.
;
Mattila, Anna S.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10010500739
Saved in:
8
Managing complaints to improve customer profitability
Cambra-Fierro, Jesus
;
Melero, Iguacel
;
Sesé, F. Javier
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10010500745
Saved in:
9
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
10
Grundzüge des Beschwerdemanagements
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 80-93)
.
2013
Persistent link: https://www.econbiz.de/10009672136
Saved in:
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