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~isPartOf:"Electronic commerce research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Relationship marketing
Consumer behaviour
757
Konsumentenverhalten
757
Online retailing
535
Online-Handel
535
E-commerce
402
Electronic Commerce
400
Social Web
339
Social web
339
Internet marketing
299
Beziehungsmarketing
216
Einzelhandel
202
Retail trade
202
Customer satisfaction
134
Kundenzufriedenheit
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129
Virales Marketing
129
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Rana, Nripendra P.
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Electronic commerce research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
Journal of business research : JBR
394
International journal of internet marketing and advertising : IJIMA
226
SpringerLink / Bücher
177
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
118
Journal of marketing communications
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Journal of advertising research
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
International journal of advertising : the review of marketing communications
107
International journal of hospitality management
103
International journal of electronic marketing and retailing : IJEMR
102
Journal of internet commerce
102
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Technological forecasting & social change : an international journal
96
Information systems research : ISR
95
Springer eBook Collection
93
Tourism management : research, policies, practice
91
Journal of promotion management : innovations in planning and applied research
82
Cogent business & management
75
International journal of electronic customer relationship management : IJECRM
74
Psychology & marketing
71
International journal of technology marketing : IJTMkt
68
Journal of electronic commerce research : JECR
68
The journal of product & brand management
68
Business horizons
67
International journal of business information systems : IJBIS
67
International journal of advertising : the quarterly review of marketing communications
66
International journal of e-business research : an official publication of the Information Resources Management Association
66
Journal of management information systems : JMIS
64
Journal of strategic marketing
61
International journal of electronic commerce : IJEC
60
Journal of marketing
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of promotion management : JPM
58
Journal of travel and tourism marketing
58
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ECONIS (ZBW)
447
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1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
4
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
5
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
Saved in:
6
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
7
Transformative value co-creation with older customers in e-services : exploring the influence of customer participation on appreciation of digital affordances and well-being
Zhang, Yu
;
Su, Jiafu
;
Guo, Honggui
;
Lee, Jeoung Yul
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013364473
Saved in:
8
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
9
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
10
Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
;
Marchand, André
;
Fritze, …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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