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~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Subject
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Online-Marketing
Consumer behaviour
699
Konsumentenverhalten
699
Online retailing
515
Online-Handel
515
E-commerce
381
Electronic Commerce
379
Social Web
298
Social web
298
Internet marketing
247
Beziehungsmarketing
200
Relationship marketing
200
Einzelhandel
191
Retail trade
191
Customer satisfaction
133
Kundenzufriedenheit
133
Viral marketing
109
Virales Marketing
109
Confidence
87
Vertrauen
87
Brand management
85
Markenführung
85
Dienstleistungsqualität
84
Service quality
84
Distribution channel
78
Vertriebsweg
78
Internet
74
Brand image
68
Markenimage
68
Website
68
Social media
62
Innovation adoption
57
Innovationsakzeptanz
57
Emotion
43
Advertising effects
42
China
42
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42
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41
Datenschutz
41
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Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Ladhari, Riadh
3
Martinez, Luis F.
3
Souiden, Nizar
3
Thaichon, Park
3
Yan, Ruiliang
3
Zhang, Liyi
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Duan, Yongrui
2
Fan, Weiguo
2
Fernandes, Semila Fenelly
2
Flavián Blanco, Carlos
2
Flavián, Marta
2
Gauzente, Claire
2
Gurrea Sarasa, Raquel
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
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Leung, Wilson Ka-shing
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Lim, Heejin
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2
Liébana-Cabanillas, Francisco
2
Maillé, Patrick
2
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2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Joohyung
2
Park, Jungkun
2
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Published in...
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Electronic commerce research
Journal of retailing and consumer services
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
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ECONIS (ZBW)
246
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11
Determinants of purchase luxury counterfeit products in social commerce : the mediating role of compulsive
internet
use
Islam, Tahir
;
Pitafi, Abdul Hameed
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648864
Saved in:
12
Distinct role of targeting precision of
Internet
-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao
;
Dan, Wu
;
Liu, Jie
- In:
Electronic commerce research
20
(
2020
)
2
,
pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
Saved in:
13
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
14
Online payments strategy : how third-party
internet
seals of approval and payment provider reputation influence the Millennials’ online transactions
Cardoso, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
19
(
2019
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10011999485
Saved in:
15
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
16
Price prediction of e-commerce products through
Internet
sentiment analysis
Tseng, Kuo-Kun
;
Lin, Regina Fang-Ying
;
Zhou, Hongfu
; …
- In:
Electronic commerce research
18
(
2018
)
1
,
pp. 65-88
Persistent link: https://www.econbiz.de/10011813150
Saved in:
17
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
18
Channels for search and purchase : does mobile
Internet
matter?
Singh, Sonika
;
Swait, Joffre
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 123-134
Persistent link: https://www.econbiz.de/10011747740
Saved in:
19
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
20
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
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