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~isPartOf:"Electronic commerce research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Konsumentenverhalten"
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Search: subject:"Virales Marketing"
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Subject
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Konsumentenverhalten
Viral marketing
112
Virales Marketing
112
Consumer behaviour
74
Social Web
61
Social web
61
Internet marketing
57
Online-Marketing
56
Online retailing
25
Online-Handel
25
Brand image
23
Markenimage
23
Brand management
21
Markenführung
21
Beziehungsmarketing
15
E-commerce
15
Electronic Commerce
15
Relationship marketing
15
word of mouth
14
Brand
13
Markenartikel
13
Advertising effects
11
Data Mining
11
Data mining
11
Werbewirkung
11
Personalisierung
10
Personalization
10
Social media
10
Word-of-mouth
10
Advertising
9
Customer integration
9
Emotion
9
Internet
9
Kundenintegration
9
Werbung
9
user-generated content
9
Social network
8
Soziales Netzwerk
8
social media
8
Brand love
7
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Online availability
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Undetermined
51
Free
2
Type of publication
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Article
74
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Article in journal
74
Aufsatz in Zeitschrift
74
Language
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English
74
Author
All
Wallace, Elaine
3
Fossen, Beth L.
2
Gopinath, Shyam
2
Kuksov, Dmitri
2
Liu, Qihua
2
Mayzlin, Dina
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Adams, Frank G.
1
Ameen, Nisreen
1
Amelia, Maria Veronica
1
Ameri, Mina
1
Assael, Henry
1
Augusto, Mário Gomes
1
Bae, Soonyong
1
Beise-Zee, Rian
1
Breazeale, Michael
1
Breazeale, Mike
1
Bruggen, Gerrit van
1
Brunner, Christian Boris
1
Buil, Isabel
1
Calderón-Monge, Esther
1
Carson, Steve
1
Chakraborti, Swapnajit
1
Chan, Tat
1
Chang, Wei-Shiun
1
Che, Hai
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Xiaohong
1
Chen, Yuangao
1
Cheng, Julian Ming Sung
1
Cheng, Li-Chen
1
Chevalier, Judith A.
1
Chintagunta, Pradeep K.
1
Cicek, Mesut
1
Dang Huu Phuc
1
De Chernatony, Leslie
1
De Keyzer, Freya
1
De Maeyer, Peter
1
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Electronic commerce research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Cogent business & management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Information systems research : ISR
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
18
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
74
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
4
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
5
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
6
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
7
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
8
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
9
The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni
;
Dang Huu Phuc
;
Nguyen, Tessa Tien
; …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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