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~isPartOf:"Electronic commerce research"
~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
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Search: subject:"Virales Marketing"
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Konsumentenverhalten
Viral marketing
135
Virales Marketing
135
Consumer behaviour
83
Social Web
66
Social web
66
Internet marketing
63
Online-Marketing
63
Online retailing
35
Online-Handel
35
Personalisierung
25
Personalization
25
Brand management
22
Markenführung
22
Brand image
21
Customer satisfaction
21
Kundenzufriedenheit
21
Markenimage
21
Online reviews
21
Beziehungsmarketing
20
Hotel industry
20
Hotellerie
20
Relationship marketing
20
Social media
20
Data Mining
17
Data mining
17
E-commerce
15
Electronic Commerce
15
Tourism
15
Emotion
14
Tourismus
14
Word-of-mouth
14
Brand
13
Markenartikel
13
Holiday behaviour
11
Online review
11
Urlaubsverhalten
11
Bibliometrics
8
Bibliometrie
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8
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Article
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83
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83
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English
83
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Wallace, Elaine
3
Liu, Qihua
2
Nicolau, Juan Luis
2
Okumus, Fevzi
2
Taheri, Babak
2
Tsao, Wen-Chin
2
Zhang, Liyi
2
Adams, Frank G.
1
Alguezaui, Salma
1
Alén, Elisa
1
Ameen, Nisreen
1
Amelia, Maria Veronica
1
Arshed, Norin
1
Augusto, Mário Gomes
1
Avello, Maria
1
Bae, Soonyong
1
Barreda, Albert
1
Beise-Zee, Rian
1
Benckendorff, Pierre
1
Bilgihan, Anil
1
Bradley, Graham L.
1
Breazeale, Michael
1
Breazeale, Mike
1
Brunner, Christian Boris
1
Buckley, Ralf
1
Buil, Isabel
1
Calderón-Monge, Esther
1
Carlos Villamarín, Pablo de
1
Chakraborti, Swapnajit
1
Chalmers, Dominic
1
Chang, Wei-Shiun
1
Chatterjee, Swagato
1
Chen, Guoqing
1
Chen, Kun
1
Chen, Yuangao
1
Cheng, Julian Ming Sung
1
Cheng, Li-Chen
1
Choi, Youngjoon
1
Cicek, Mesut
1
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1
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Electronic commerce research
The journal of product & brand management
Tourism management : research, policies, practice
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Cogent business & management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
19
Journal of promotion management : innovations in planning and applied research
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of consumer studies
18
Marketing letters : a journal of research in marketing
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
International journal of advertising : the review of marketing communications
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
14
Journal of international consumer marketing
14
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ECONIS (ZBW)
83
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1
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
2
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
3
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
4
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
5
A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong
;
Liu, Shih Hao
;
Maertz, Carl P.
;
Singh, …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
Saved in:
6
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
7
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
8
How does topic consistency affect online review helpfulness? : the role of review emotional intensity
Zhou, Chuanmei
;
Yang, Shuiqing
;
Chen, Yuangao
;
Zhou, Shasha
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2943-2978
Persistent link: https://www.econbiz.de/10014420173
Saved in:
9
A study of cognitive effort involved in the framing effect of summary descriptions of online product reviews for search vs. experience products
Jin, Jia
;
Lin, Chenchen
;
Wang, Fenghua
;
Xu, Ting
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 785-806
Persistent link: https://www.econbiz.de/10014251917
Saved in:
10
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
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