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~isPartOf:"Electronic commerce research"
~subject:"Electronic Commerce"
~subject:"Marketingtheorie"
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Electronic Commerce
Marketingtheorie
Consumer behaviour
68
Internet marketing
68
Konsumentenverhalten
68
Online-Marketing
68
Online retailing
58
Online-Handel
58
E-commerce
52
Social Web
45
Social web
45
Viral marketing
41
Virales Marketing
41
Beziehungsmarketing
31
Relationship marketing
31
Lieferantenmanagement
17
Supplier relationship management
17
Data Mining
14
Data mining
14
Distribution channel
14
Vertriebsweg
14
Advertising effects
13
Lieferkette
13
Personalisierung
13
Personalization
13
Supply chain
13
Werbewirkung
13
Customer satisfaction
11
Game theory
11
Kundenzufriedenheit
11
Spieltheorie
11
Internet
10
Social media
10
Advertising
9
Werbung
9
Brand management
8
Einzelhandel
8
Markenführung
8
Retail trade
8
Theorie
8
Theory
8
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51
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English
51
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Du, Rong
2
Li, Jin
2
Martinez, Luis F.
2
Sugumaran, Vijayan
2
Suh, Taewon
2
Westland, James Christopher
2
Xu, Wei
2
Aham-Anyanwu, Nnanyelugo
1
Ai, Xingzheng
1
An, Jaeyoung
1
Arce-Urriza, Marta
1
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1
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1
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1
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1
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1
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1
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1
Chen, Anran
1
Chen, Lei
1
Chen, Runyu
1
Cheng, Xusen
1
Cheung, Waiman
1
Chiang, Chun-Hao
1
Church, E. Mitchell
1
Cui, Xiling
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Dan, Bin
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1
Du, Juan
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Fan, Weiguo
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1
Fu, Xiao
1
Gong, Taisheng
1
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Electronic commerce research
Industrial marketing management : the international journal for industrial and high-tech firms
144
SpringerLink / Bücher
133
Journal of business research : JBR
120
Journal of retailing and consumer services
105
Journal of historical research in marketing
85
Marketing theory
84
Journal of marketing management : MM
66
Journal of the Academy of Marketing Science
65
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
International journal of electronic marketing and retailing : IJEMR
53
International journal of electronic customer relationship management : IJECRM
48
Springer eBook Collection / Business and Economics
47
The journal of business & industrial marketing
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Information systems research : ISR
42
Management science : journal of the Institute for Operations Research and the Management Sciences
42
European journal of operational research : EJOR
41
Gabler Edition Wissenschaft
40
Journal of management information systems : JMIS
40
Legends in marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing
39
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Journal of marketing
38
Marketing : ZFP ; journal of research and management
38
European journal of marketing : EJM
37
International journal of production economics
37
Journal of internet commerce
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of marketing research : JMR
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Electronic markets : the international journal on networked business
34
International journal of business information systems : IJBIS
33
International journal of e-business research : an official publication of the Information Resources Management Association
33
Lehrbuch
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
International journal of electronic commerce : IJEC
32
Journal of electronic commerce research : JECR
30
Journal of strategic marketing
30
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ECONIS (ZBW)
51
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1
Let's play! : gamification as a
marketing
tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
2
The brand strategy and cross-border promotion of Han Chinese clothing under the digital economy
Zhang, Chen
;
Gong, Taisheng
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 257-277
Persistent link: https://www.econbiz.de/10014251649
Saved in:
3
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
4
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Sanchez-Loor, Daniel A.
;
Chang, Wei-Shiun
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1971-2010
Persistent link: https://www.econbiz.de/10014383140
Saved in:
5
Optimal rebate strategy for an online retailer with a cashback platform : commission-driven or
marketing
-based?
Mu, Lifeng
;
Tang, Xin
;
Sugumaran, Vijayan
;
Xu, Wei
; …
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 475-510
Persistent link: https://www.econbiz.de/10014251719
Saved in:
6
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
7
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
8
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
9
Examining how online store managers' responses to negative reviews affect potential shoppers
Kim, Eugene
;
Lee, Choong C.
;
An, Jaeyoung
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 863-900
Persistent link: https://www.econbiz.de/10015062806
Saved in:
10
Subdivided or aggregated online review systems : which is better for online takeaway vendors?
Wang, Hongpeng
;
Du, Rong
;
Li, Jin
;
Fan, Weiguo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 915-944
Persistent link: https://www.econbiz.de/10012309250
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