//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
~subject:"Online-Marketing"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Social Web
Internet marketing
68
Consumer behaviour
37
Konsumentenverhalten
37
Social web
32
Viral marketing
24
Virales Marketing
24
Online retailing
23
Online-Handel
23
E-commerce
18
Electronic Commerce
18
Advertising effects
11
Werbewirkung
11
Social media
10
Beziehungsmarketing
9
Relationship marketing
9
Advertising
8
Werbung
8
Internet
7
Search engine
5
Suchmaschine
5
Brand management
4
Digital marketing
4
Experiment
4
Facebook
4
Markenführung
4
Personalisierung
4
Personalization
4
Auction theory
3
Auktionstheorie
3
Brand image
3
Customer satisfaction
3
Data Mining
3
Data mining
3
Decision
3
Entscheidung
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
more ...
less ...
Online availability
All
Undetermined
49
Free
6
Type of publication
All
Article
68
Type of publication (narrower categories)
All
Article in journal
68
Aufsatz in Zeitschrift
68
Language
All
English
68
Author
All
Fan, Weiguo
2
Liu, Qihua
2
Maillé, Patrick
2
Martinez, Luis F.
2
Suh, Taewon
2
Tsao, Wen-Chin
2
Tuffin, Bruno
2
Zhang, Liyi
2
Aguiar, Emila
1
Amaro, Ana Cláudia
1
Baber, Prerana
1
Baber, Ruturaj
1
Bae, Giwoong
1
Ballouk, Houssein
1
Bok, Kyoungsoo
1
Boubaker, Sabri
1
Cain, Lisa
1
Calderón-Monge, Esther
1
Calefato, Fabio
1
Cardoso, Sofia
1
Chang, Wei-Shiun
1
Che, Tong
1
Chen, Anran
1
Chen, George Guo-Qiang
1
Chen, Xi
1
Cheng, Ming
1
Cheng, Xusen
1
Chou, Yu-jen
1
Chu, Ta-Chung
1
Cui, Xuebin
1
Dan, Wu
1
De Keyzer, Freya
1
Dens, Nathalie
1
Dou, Wenyu
1
Du, Rong
1
Du, Yanan
1
Duffett, Rodney Graeme
1
Díaz, Estrella
1
Estelami, Hooman
1
Fischer, Thomas
1
more ...
less ...
Published in...
All
Electronic commerce research
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
SpringerLink / Bücher
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
more ...
less ...
Source
All
ECONIS (ZBW)
68
Showing
1
-
10
of
68
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Online advertising and real estate sales : evidence from the housing market
Zhang, Xiuzhi
;
Zhang, Ying
;
Lin, Zhijie
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 605-622
Persistent link: https://www.econbiz.de/10014251734
Saved in:
2
Real-time bidding campaigns optimization using user profile settings
Miralles-Pechuán, Luis
;
Qureshi, M. Atif
;
Namee, Brian Mac
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1297-1322
Persistent link: https://www.econbiz.de/10014252251
Saved in:
3
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
4
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
5
Towards privacy-preserving digital marketing : an integrated framework for user modeling using deep learning on a data monetization platform
Han, Qiwei
;
Lucas, Carolina
;
Aguiar, Emila
;
Macedo, …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1701-1730
Persistent link: https://www.econbiz.de/10014383115
Saved in:
6
The effect of social media on bank performance : an fsQCA approach
Ballouk, Houssein
;
Jabeur, Sami Ben
;
Boubaker, Sabri
; …
- In:
Electronic commerce research
24
(
2024
)
1
,
pp. 477-495
Persistent link: https://www.econbiz.de/10015062220
Saved in:
7
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
8
Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin
;
Cheng, Ming
;
He, Renlong
;
Yang, Minglei
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
Saved in:
9
Predicting the cryptocurrency market using social media metrics and search trends during COVID-19
Mou, Jian
;
Liu, Wenting
;
Guan, Chong
;
Westland, James …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 1307-1333
Persistent link: https://www.econbiz.de/10015063304
Saved in:
10
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->