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~isPartOf:"Electronic commerce research"
~subject:"Virales Marketing"
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Search: subject:"Social web"
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Virales Marketing
Social Web
79
Social web
79
Consumer behaviour
30
Konsumentenverhalten
30
Internet marketing
28
Online-Marketing
28
E-commerce
24
Electronic Commerce
24
Online retailing
22
Online-Handel
22
Social network
19
Soziales Netzwerk
19
Viral marketing
19
Beziehungsmarketing
8
Personalisierung
8
Personalization
8
Relationship marketing
8
Social media
8
Social commerce
7
China
6
Data Mining
6
Data mining
6
Digital platform
6
Digitale Plattform
6
Internet
6
Social relations
6
Soziale Beziehungen
6
Business network
5
Sentiment analysis
5
Unternehmensnetzwerk
5
Confidence
4
Knowledge
4
Knowledge management
4
Vertrauen
4
Wissensmanagement
4
Brand image
3
Brand management
3
Credibility
3
Customer integration
3
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Undetermined
13
Free
1
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Article
19
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Article in journal
19
Aufsatz in Zeitschrift
19
Language
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English
19
Author
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Calderón-Monge, Esther
1
Chakraborti, Swapnajit
1
Chen, Guoqing
1
Chen, Kun
1
De Keyzer, Freya
1
Dens, Nathalie
1
Duffett, Rodney Graeme
1
Fan, Weiguo
1
Flanagin, Andrew J.
1
Fu, Dongpu
1
Hartsell, Ethan
1
Herrando, Carolina
1
Hong, Yili
1
Hou, Lei
1
Hsieh, Jung-kuei
1
Hsieh, Ming-Tsang
1
Hsieh, Yi-ching
1
Jiménez Martínez, Julio
1
Kim, Rae Yule
1
Kundu, Supratim
1
Li, Liting
1
Lindmoser, Christina
1
Liu, Jiangmeng
1
Liu, Kecheng
1
Luo, Peng
1
Luo, Xin
1
Ma, Baojun
1
Ma, Yue
1
Mao, Yunxia
1
Markov, Alex
1
Martín de Hoyos, María José
1
Metzger, Miriam J.
1
Pan, Xue
1
Pan, Yu
1
Pelsmacker, Patrick de
1
Pure, Rebekah
1
Qi, Zihao
1
Ramírez-Hurtado, José M.
1
Sotiriadis, Marios D.
1
Tang, Yu-chien
1
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Electronic commerce research
Journal of business research : JBR
84
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
19
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1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
4
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
5
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
6
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
7
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
8
The value of backers’ word-of-mouth in crowdfunding projects filtering : an empirical investigation
Zheng, Haichao
;
Qi, Zihao
;
Luo, Xin
;
Li, Liting
;
Xu, Bo
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 757-782
Persistent link: https://www.econbiz.de/10012309204
Saved in:
9
Opinion evolution of online consumer reviews in the e-commerce environment
Wan, Yan
;
Ma, Baojun
;
Pan, Yu
- In:
Electronic commerce research
18
(
2018
)
2
,
pp. 291-311
Persistent link: https://www.econbiz.de/10011864127
Saved in:
10
Effects of membership tier on user content generation behaviors : evidence form online reviews
Fu, Dongpu
;
Hong, Yili
;
Wang, KanLiang
;
Fan, Weiguo
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 457-483
Persistent link: https://www.econbiz.de/10011901667
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