//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic markets : the international journal on networked business"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social web"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Social Web
37
Social web
37
Consumer behaviour
15
Konsumentenverhalten
15
Internet marketing
11
Online-Marketing
11
Viral marketing
10
E-commerce
7
Electronic Commerce
7
Social media
7
Social network
7
Soziales Netzwerk
7
Beziehungsmarketing
6
Online retailing
6
Online-Handel
6
Relationship marketing
6
Business network
5
Digitalisierung
5
Digitization
5
Unternehmensnetzwerk
5
Bibliometrics
4
Bibliometrie
4
Customer integration
4
Kundenintegration
4
Social commerce
3
Social networking site
3
Social networks
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
B-to-B-Marketing
2
Business-to-business marketing
2
Computerspiel
2
Digital platform
2
Digitale Plattform
2
Facebook
2
Innovation management
2
Innovationsmanagement
2
Legitimacy
2
Literature review
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Bartikowski, Boris
1
Baumöl, Ulrike
1
Bitter, Sofie
1
Chen, Chao-Chun
1
Chen, Yuh-Min
1
Chowdhury, Abdur
1
Furner, Christopher P.
1
Gottschlich, Jörg
1
Grabner-Kräuter, Sonja
1
Heimbach, Irina
1
Hinz, Oliver
1
Hollebeek, Linda
1
Hsu, Ping-Yu
1
Huang, Shih-Hsiang
1
Jansen, Bernard J.
1
Jung, Reinhard
1
Kunst, Katrine
1
Lei, Hong-Tsuen
1
Liao, Teng Hao
1
Liaw, Shu-Yi
1
Lin, Chung-Yi
1
Lo, Chin-Chun
1
Lo, Yao-Chung
1
Pai, Mao-Yuan
1
Vatrapu, Ravi
1
Walsh, Gianfranco
1
Wan, Yun
1
Zhang, Mimi
1
Zinko, Robert A.
1
more ...
less ...
Published in...
All
Electronic markets : the international journal on networked business
Journal of business research : JBR
84
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Journal of global marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of sentiment on recommendations in social network
Hsu, Ping-Yu
;
Lei, Hong-Tsuen
;
Huang, Shih-Hsiang
; …
- In:
Electronic markets : the international journal on …
29
(
2019
)
2
,
pp. 253-262
Persistent link: https://www.econbiz.de/10012112955
Saved in:
2
Understanding electronic word of behavior : conceptualizationof the observable digital traces of consumers' behaviors
Kunst, Katrine
;
Vatrapu, Ravi
- In:
Electronic markets : the international journal on …
29
(
2019
)
3
,
pp. 323-336
Persistent link: https://www.econbiz.de/10012121023
Saved in:
3
The influence of information overload on the development of trust and purchase intention based on online product reviews in a mobile vs. web environment : an empirical investigatio...
Furner, Christopher P.
;
Zinko, Robert A.
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10011751430
Saved in:
4
A computer-based approach for analyzing consumer demands in electronic word-of-mouth
Lin, Chung-Yi
;
Liaw, Shu-Yi
;
Chen, Chao-Chun
;
Pai, Mao-Yuan
- In:
Electronic markets : the international journal on …
27
(
2017
)
3
,
pp. 225-242
Persistent link: https://www.econbiz.de/10011751433
Saved in:
5
Dynamics of customer interaction on social media platforms
Baumöl, Ulrike
;
Hollebeek, Linda
;
Jung, Reinhard
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
Saved in:
6
Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie
;
Grabner-Kräuter, Sonja
- In:
Electronic markets : the international journal on …
26
(
2016
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
Saved in:
7
The Matthew effect in social commerce : the case of online review helpfulness
Wan, Yun
- In:
Electronic markets : the international journal on …
25
(
2015
)
4
,
pp. 313-324
Persistent link: https://www.econbiz.de/10011553067
Saved in:
8
The value of user's Facebook profile data for product recommendation generation
Heimbach, Irina
;
Gottschlich, Jörg
;
Hinz, Oliver
- In:
Electronic markets : the international journal on …
25
(
2015
)
2
,
pp. 125-138
Persistent link: https://www.econbiz.de/10011301867
Saved in:
9
Attitude contagion in consumer opinion platforms : posters and lurkers
Bartikowski, Boris
;
Walsh, Gianfranco
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10010402521
Saved in:
10
Business engagement on Twitter : a path analysis
Zhang, Mimi
;
Jansen, Bernard J.
;
Chowdhury, Abdur
- In:
Electronic markets : the international journal on …
21
(
2011
)
3
,
pp. 161-175
Persistent link: https://www.econbiz.de/10009311590
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->