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~isPartOf:"Enterprise 2.0 - Die Kunst, loszulassen"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Media usage"
~subject:"Social network"
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Media usage
Social network
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Viral marketing
40
Virales Marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Soziales Netzwerk
21
Werbung
21
Online retailing
17
Online-Handel
17
Web 2.0 technologies
17
Web 2.0-Technologien
17
Facebook
16
Marketing management
16
Marketingmanagement
16
electronic word-of-mouth
12
social media marketing
11
Brand
10
E-commerce
10
Electronic Commerce
10
Knowledge management
10
Learning organization
10
Lernende Organisation
10
Markenartikel
10
Mediennutzung
10
Website
10
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Article
31
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24
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7
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7
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2
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2
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7
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Alarcón-del-Amo, María-del-Carmen
1
Alvandi, Mohsen
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bailey, Ainsworth Anthony
1
Barwise, Patrick
1
Ben Mimoun, Mohammed Slim
1
Borges, Ana Pinto
1
Buhse, Willms
1
Bình Nghiêm-Phú
1
Böcking, Stefan
1
Clément, Alexandre
1
Cmehil, Craig
1
Constantinides, Efthymios
1
Dobre, Costinel
1
Dufft, Nicole
1
Dumicic, Ksenija
1
Falaster, Christian
1
Foster, Mary K.
1
Francescucci, Anthony
1
Gangadharbatla, Harshavardhan
1
Gong, Wen
1
Han, Kyoo-Hoon
1
Hopp, Tobias
1
Jami Pour, Mona
1
Johnston, Stephen
1
Koukoulis, Ioannis
1
Kumarashvari Subramaniam
1
Langaro, Daniela
1
Lee, Eunmi
1
Lee, Kelvin
1
Lee, Minho
1
Liu, Hsih-Hsien
1
Lorenzo-Romero, Carlota
1
Lotfiyan, Zahra
1
Miller, Kenneth E.
1
Milovan-Ciuta, Anca-Maria
1
Möslein, Kathrin
1
Nair, T. R. Gopalakrishnan
1
Nantel, Jacques
1
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Enterprise 2.0 - Die Kunst, loszulassen
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Technological forecasting & social change : an international journal
49
Media-Perspektiven
43
The journal of media economics
34
Journal of advertising research
29
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of business information systems : IJBIS
23
Journal of management information systems : JMIS
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Information systems research : ISR
22
Management information systems : mis quarterly
21
Young consumers : insight and ideas for responsible marketers
20
Electronic commerce research
19
Electronic commerce research and applications
16
JMM : the international journal on media management
16
Journal of marketing communications
16
Journal of organizational computing and electronic commerce
16
Journal of retailing and consumer services
16
NBER working paper series
16
SpringerLink / Bücher
16
Journal of internet commerce
15
Psychology & marketing
15
Discussion paper / Centre for Economic Policy Research
14
International journal of hospitality management
14
International journal of networking and virtual organisations : IJNVO
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
14
CESifo working papers
13
International journal of market research : JMRS ; the journal of the Market Research Society
13
Journal of marketing management : MM
13
Working paper
13
Discussion paper series / IZA
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Working paper / National Bureau of Economic Research, Inc.
12
Cogent business & management
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
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ECONIS (ZBW)
31
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1
Viewer responses to product messages using one-person media influencers
Han, Kyoo-Hoon
;
Lee, Eunmi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 104-122
Persistent link: https://www.econbiz.de/10012512698
Saved in:
2
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
3
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
4
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
5
The role of social networks for decision-making about tourism destinations
Vieira, Bruno Miguel
;
Borges, Ana Pinto
;
Vieira, Elvira …
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014318239
Saved in:
6
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
7
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
8
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
9
Status and influence in virtual communities : an examination of interactions between followers of a video blog
Sneath, Julie Z.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 157-179
Persistent link: https://www.econbiz.de/10009535758
Saved in:
10
Segmenting the social networking sites users : an empirical study
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 136-156
Persistent link: https://www.econbiz.de/10009535759
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