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~isPartOf:"Entrepreneurship marketing : principles and practice of SME marketing"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Entrepreneurship marketing : principles and practice of SME marketing
Harvard-Business-Manager : das Wissen der Besten
102
Harvard business review : HBR
101
Gabler Edition Wissenschaft
68
Lehrbuch
66
Research
62
Global business and organizational excellence : a review of research & best practices
50
The international journal of human resource management
48
An Elgar reference collection
46
Long range planning : LRP ; international journal of strategic management
44
Corporate social responsibility
42
International journal of production research
41
Journal of business ethics : JOBE
40
Premier reference source
40
Europäische Hochschulschriften / 5
38
International journal of technology management : IJTM
35
Academy of Management journal : AMJ
33
R & D management
33
Global human resource management casebook
32
International HRM: the MNE perspective
32
Business process management journal
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
International management of research and development
30
Investment performance measurement : evaluating and presenting results
29
International journal of production economics
28
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
28
Father-daughter succession in family business : a cross-cultural perspective
27
Gabler Research
27
Journal of organizational change management
27
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
27
The international library of critical writings in economics
27
Journal of business case studies
26
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
25
Fallstudien zur Unternehmensführung
24
TCW Wissenschaft und Praxis
24
Chris Argyris : critical evaluations in business and management
23
HMD : Praxis der Wirtschaftsinformatik
23
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
23
Corporate brand and corporate reputation
22
Critical perspectives on business and management
22
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ECONIS (ZBW)
22
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1
Growing market strengths : management of innovation in high-growth SMEs
Lewrick, Michael
;
Omar, Maktoba
;
Williams, Robert L.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 196-210)
.
2011
Persistent link: https://www.econbiz.de/10008822536
Saved in:
2
Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny
;
Richards, Darlington
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 367-384)
.
2011
Persistent link: https://www.econbiz.de/10008822512
Saved in:
3
Managing marketing resources : the consultant and the SME
Bathgate, Ian K.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 397-417)
.
2011
Persistent link: https://www.econbiz.de/10008822509
Saved in:
4
Entrepreneurship growth at risk
Piranfar, Hosein
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 336-355)
.
2011
Persistent link: https://www.econbiz.de/10008822514
Saved in:
5
Pricing and pricing-related issues in SMEs
Koku, Paul Sergius
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 127-140)
.
2011
Persistent link: https://www.econbiz.de/10008822546
Saved in:
6
Cross-cultural marketing strategies for SMEs
Lowe, Robin
;
Doole, Isobel
;
Mendoza, Felicity
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 285-308)
.
2011
Persistent link: https://www.econbiz.de/10008822518
Saved in:
7
Internal marketing and service excellence in SMEs
Khan, Hina
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 254-272)
.
2011
Persistent link: https://www.econbiz.de/10008822521
Saved in:
8
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
9
Entrepreneurial marketing in informal economies
Nkamnebe, Anayo D.
;
Madichie, Nnamdi O.
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 418-433)
.
2011
Persistent link: https://www.econbiz.de/10008822508
Saved in:
10
Marketing planning in small businesses
Ekwulugo, Frances
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 356-366)
.
2011
Persistent link: https://www.econbiz.de/10008822513
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