//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Europäische Hochschulschriften / 5"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"NBER Working Paper"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Market Segmentation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Market segmentation
19
Marktsegmentierung
19
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
4
Relationship marketing
4
Cluster analysis
3
Clusteranalyse
3
Erfolgsfaktor
3
International market segmentation
3
Internationale Marktsegmentierung
3
Social Web
3
Social web
3
Strategic management
3
Strategisches Management
3
Success factor
3
Target group
3
Zielgruppe
3
segmentation
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Social Marketing
2
Social marketing
2
Supplier relationship management
2
Value creation
2
business markets
2
marketing strategy
2
Algorithm
1
Automobilzulieferindustrie
1
Automotive industry
1
Automotive market
1
Automotive supplier industry
1
Außenwirtschaftstheorie
1
B2B models
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
21
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
35
Thesis
30
Aufsatz in Zeitschrift
22
Bibliografie enthalten
21
Bibliography included
21
Dissertation u.a. Prüfungsschriften
9
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
22
Author
All
Diamantopoulos, Adamantios
3
Simkin, Lyndon
3
Dibb, Sally
2
Foedermayr, Eva K.
2
Haverila, Matti
2
Rundle-Thiele, Sharyn
2
Weinstein, Art
2
Agnihotri, Arpita
1
Ashill, Nicholas
1
Attia, Samaa Taher
1
Bettiga, Debora
1
Brotspies, Herbert
1
Brouthers, Lance Eliot
1
Canhoto, Ana Isabel Domingos
1
Champion, Donna
1
Clark, Moira
1
Dietrich, Timo
1
Fennemore, Paul
1
Foedermayr, Eva
1
Hooley, Graham
1
Ibrahim, Ali
1
Keivanpour, Samira
1
Kimiagari, Salman
1
Kitunen, Anna
1
Knox, Kathy
1
Komura, Ayuko
1
Kubacki, Krzysztof
1
Lamberti, Lucio
1
Mangram, Myles Edwin
1
Noy, Eli
1
Raafat, Feraidoon
1
Ragland, Charles B.
1
Rod, Michel
1
Saker, Jim
1
Sciglimpaglia, Donald
1
Sichtmann, Christina
1
Suzuki, Kenichi
1
Taylor-West, Paul
1
Viviani, Jean-Laurent
1
Widmier, Scott M.
1
more ...
less ...
Published in...
All
Europäische Hochschulschriften / 5
Journal of strategic marketing
NBER Working Paper
Journal of retailing and consumer services
32
Applied economics
29
Tourism management : research, policies, practice
28
Feminist economics
24
Journal of business research : JBR
21
Journal of travel and tourism marketing
21
Economics letters
20
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International labour review
17
Journal for labour market research
17
Journal of vacation marketing : an international journal
17
Labour economics : official journal of the European Association of Labour Economists
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Research in social stratification and mobility : the official journal of the ISA RC28 on Social Stratification and Mobility
17
Review of radical political economics
17
European journal of operational research : EJOR
16
Journal of international economics
15
Journal of targeting, measurement and analysis for marketing
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
Industrial relations : a journal of economy & society
14
Journal of banking & finance
14
Journal of revenue and pricing management
14
Tourism economics : the business and finance of tourism and recreation
14
Australian journal of labour economics : a journal of labour economics and labour relations ; official journal of the Australian Society of Labour Economists
13
European economic review : EER
13
ILR review : the journal of work and policy
13
International marketing review
13
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
13
European journal of marketing : EJM
12
International journal of contemporary hospitality management
12
International journal of hospitality management
12
International journal of industrial organization
12
Journal of Islamic marketing : JIMA
12
Journal of international financial markets, institutions & money
12
Oxford economic papers
12
The journal of consumer marketing
12
Applied economics letters
11
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Freemium marketing : use of demand-side research in
market
segmentation
strategy
Sciglimpaglia, Donald
;
Raafat, Feraidoon
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 667-690
Persistent link: https://www.econbiz.de/10013492880
Saved in:
2
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
3
Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
4
Developing a high-performance clustering framework for global
market
segmentation
and strategic profiling
Kimiagari, Salman
;
Keivanpour, Samira
;
Haverila, Matti
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 93-116
Persistent link: https://www.econbiz.de/10012484042
Saved in:
5
Market
segmentation
strategies for complex automotive products
Taylor-West, Paul
;
Saker, Jim
;
Champion, Donna
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 266-283
Persistent link: https://www.econbiz.de/10012202810
Saved in:
6
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
7
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
8
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
9
Extending boundaries of Blue Ocean Strategy
Agnihotri, Arpita
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 519-528
Persistent link: https://www.econbiz.de/10011571022
Saved in:
10
A factor endowment approach to international market selection
Ragland, Charles B.
;
Widmier, Scott M.
;
Brouthers, …
- In:
Journal of strategic marketing
23
(
2015
)
6
,
pp. 497-511
Persistent link: https://www.econbiz.de/10011478807
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->