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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"Journal of promotion management : JPM"
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Konsumentenverhalten
Sportmarketing
113
Sports marketing
113
Professional sports
67
Profisport
67
Sports
61
Sport
60
Consumer behaviour
58
Sport organization
43
Sportorganisation
43
Sport event
35
Sportveranstaltung
35
Football
33
Fußball
33
Brand management
26
Markenführung
26
Sponsoring
20
Sponsorship
20
Beziehungsmarketing
16
Relationship marketing
16
Brand image
15
Markenimage
15
Athletes
13
Sportler
13
Arbeitsgruppe
12
Social Web
12
Social web
12
Sport policy
12
Sportpolitik
12
Team
12
Management
10
Sports economics
10
Sportökonomik
10
Internet marketing
8
Online-Marketing
8
Organisation
8
Organization
8
Personality psychology
8
Persönlichkeitspsychologie
8
sponsorship
8
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58
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58
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58
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Kunkel, Thilo
6
Su, Yiran
4
Biscaia, Rui
3
McDonald, Heath
3
Uhrich, Sebastian
3
Ahn, Taesoo
2
Angell, Robert J.
2
Behrens, Anton
2
Bottomley, Paul
2
Byon, Kevin K.
2
Doyle, Jason P.
2
Gorton, Matthew
2
Karg, Adam
2
Kim, Yu Kyoum
2
Koenigstorfer, Joerg
2
Leckie, Civilai
2
McCullough, Brian P.
2
Na, Sangwon
2
Pyun, Do Young
2
Shapiro, Stephen L.
2
Storm, Rasmus K.
2
Trail, Galen T.
2
White, John
2
Yim, Brian H.
2
Adair, Daryl
1
Ahn, Na Young
1
Anagnostopoulos, Christos
1
Anderson, Aaron J.
1
Arai, Akiko
1
Asaad, Yousra
1
Baker, Bradley J.
1
Baker, Thomas A., III.
1
Barlas, Achilleas
1
Berendt, Johannes
1
Bodet, Guillaume
1
Bouchet, Patrick
1
Brečić, Ružica
1
Buser, Markus
1
Chanavat, Nicolas
1
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European Sport management quarterly : ESMQ
Journal of promotion management : JPM
Journal of sport management : the official journal of the North American Society of Sport Management
77
International journal of sports marketing & sponsorship
69
Sport marketing quarterly : preferred journal of the Sport Marketing Association
67
International journal of sport management and marketing : IJSMM
61
Sport management review
54
Journal of business research : JBR
21
Sport, Business and Management : an international journal ; SBM
13
Journal of sports economics
12
International journal of sport finance
8
European journal of marketing : EJM
7
Journal of strategic marketing
6
Asia Pacific journal of marketing and logistics
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of retailing and consumer services
4
Services marketing quarterly
4
The service industries journal
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Organizations and markets in emerging economies
3
The journal of consumer marketing
3
The journal of product & brand management
3
Applied economics
2
Applied economics letters
2
Cogent business & management
2
Consumer behavior review : CBR
2
Corporate reputation review
2
Entrepreneurial Innovation : Strategy and Competition Aspects
2
European journal of international management : EJIM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal for global business advancement : JGBA
2
Journal of behavioral and experimental economics
2
Journal of consumer marketing
2
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ECONIS (ZBW)
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
3
Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
Saved in:
4
Do consumers care about human brands? : a case study of using Zaltman Metaphor Elicitation Technique (ZMET) to map two athletes’ engagements in social and political advocacy
Noh, Yeayoung
;
Ahn, Na Young
;
Anderson, Aaron J.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1732-1758
Persistent link: https://www.econbiz.de/10014443782
Saved in:
5
Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
Saved in:
6
Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.
;
Trail, Galen T.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
Saved in:
7
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
8
Sport scandal and fan response : the importance of ambi-fans
Sun, Wanting
;
Chien, P. Monica
;
Weeks, Clinton S.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 700-721
Persistent link: https://www.econbiz.de/10014283294
Saved in:
9
We are in this together : sport brand involvement and fans' well-being
Su, Yiran
;
Du, James
;
Biscaia, Rui
;
Inoue, Yuhei
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 92-119
Persistent link: https://www.econbiz.de/10013163202
Saved in:
10
You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
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