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~isPartOf:"European Sport management quarterly : ESMQ"
~isPartOf:"NBER working paper series"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Consumer behaviour
Sport
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214
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119
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60
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European Sport management quarterly : ESMQ
NBER working paper series
International journal of sports marketing & sponsorship
50
Journal of sport management : the official journal of the North American Society of Sport Management
46
Sport management review
45
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
International journal of sport management and marketing : IJSMM
29
Journal of business research : JBR
23
International journal of sport finance
9
European journal of marketing : EJM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of retailing and consumer services
7
Journal of sports economics
7
Sport, Business and Management : an international journal ; SBM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Applied economics
4
Cogent business & management
4
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
4
International review on public and non-profit marketing
4
Young consumers : insight and ideas for responsible marketers
4
Applied economics letters
3
Asia Pacific journal of marketing and logistics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of customer behaviour
3
Journal of marketing management : MM
3
Journal of service management
3
Journal of strategic marketing
3
Journal of vacation marketing : an international journal
3
Psychology & marketing
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Services marketing quarterly
3
Applied economic perspectives and policy
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Australasian marketing journal
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Economic modelling
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Economics of governance
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Economies : open access journal
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International journal of advertising : the review of marketing communications
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International journal of business and emerging markets : IJBEM
2
International journal of consumer studies
2
International journal of energy sector management
2
International journal of event and festival management
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ECONIS (ZBW)
38
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1
Advancing understanding of individual-level brand management in sport
Doyle, Jason P.
;
Kunkel, Thilo
;
Su, Yiran
;
Biscaia, Rui
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1631-1642
Persistent link: https://www.econbiz.de/10014443777
Saved in:
2
An extended source attractiveness model : the advertising effectiveness of distinct athlete endorser attractiveness types and its contextual variation
Frank, Björn
;
Mitsumoto, Shusei
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1091-1114
Persistent link: https://www.econbiz.de/10014320228
Saved in:
3
Service quality and its effects on consumer outcomes : a meta-analytic review in spectator sport
Biscaia, Rui
;
Yoshida, Masayuki
;
Kim, Yu Kyoum
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
3
,
pp. 897-921
Persistent link: https://www.econbiz.de/10014283560
Saved in:
4
An insight into physical
activity
across domains : implications for depression and perceived health
Muñiz, Cristina
;
Rodríguez, Plácido
;
Suárez, María …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
2
,
pp. 508-525
Persistent link: https://www.econbiz.de/10014282974
Saved in:
5
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
6
Assessing key performance indicators of corporate social responsibility initiatives in sport
McCullough, Brian P.
;
Trail, Galen T.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 82-103
Persistent link: https://www.econbiz.de/10014282435
Saved in:
7
Effect of ambush marketing on attitude and purchase intention in the social media context : misidentification and identification
Lin, Yi-Hsiu
;
Chen, Chen-Yueh
;
Chou, Ya-Lun
;
Yeh, Chia-Jun
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 207-226
Persistent link: https://www.econbiz.de/10014282744
Saved in:
8
Human rights issues in host countries of the Olympic Games and resulting differences in consumer evaluations
Koenigstorfer, Joerg
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
1
,
pp. 295-314
Persistent link: https://www.econbiz.de/10014282767
Saved in:
9
Understanding sport sponsorship decision-making : an exploration of the roles and power bases in the sponsors' buying center
Schönberner, Jan
;
Woratschek, Herbert
;
Buser, Markus
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10013271110
Saved in:
10
When sponsorship causes anger : understanding negative fan reactions to postings on sports clubs' online social media channels
Weimar, Daniel
;
Holthoff, Lisa Carola
;
Biscaia, Rui
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
3
,
pp. 335-357
Persistent link: https://www.econbiz.de/10013271112
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