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~isPartOf:"European economic review : EER"
~isPartOf:"Journal of business research : JBR"
~subject:"Consumer behaviour"
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Search: subject_exact:"Authenticity"
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Consumer behaviour
Credibility
50
Glaubwürdigkeit
50
Konsumentenverhalten
22
Authenticity
19
Brand management
15
Markenführung
15
Theorie
10
Theory
10
Brand image
9
Markenimage
9
Advertising effects
8
Internet marketing
8
Online-Marketing
8
Werbewirkung
8
Brand
7
Markenartikel
7
Advertising
5
Celebrity endorsement
5
Celebrity-Werbung
5
Geldpolitik
5
Monetary policy
5
Online retailing
5
Online-Handel
5
Social Web
5
Social web
5
Viral marketing
5
Virales Marketing
5
Werbung
5
Branding
4
Confidence
4
Exchange rate policy
4
Führungsstil
4
Leadership style
4
Vertrauen
4
Wechselkurspolitik
4
Anti-inflation policy
3
Brand credibility
3
Corporate Social Responsibility
3
Corporate social responsibility
3
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Undetermined
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Article
22
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English
22
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Dwivedi, Yogesh Kumar
2
Audrezet, Alice
1
Baack, Daniel W.
1
Balaji, M. S.
1
Bartikowski, Boris
1
Basu, Sriparna
1
Behl, Abhishek
1
Beverland, Michael B.
1
Bian, Xuemei
1
Cambra-Fierro, Jesus
1
Centeno, Edgar
1
Chatzopoulou, Elena
1
Chiu, Hung-Chang
1
Del Giudice, Manilo
1
Dewani, Prem Prakash
1
Dickinson, Sonia J.
1
Elliott, Richard
1
Farrelly, Francis
1
Fastoso, Fernando
1
Fink, Janet S.
1
Gierl, Heribert
1
Gong, Xiushuang
1
Harrison-Walker, L. Jean
1
Hsieh, Yi-Ching
1
Hsu, Chiu-Ping
1
Iacobucci, Dawn
1
Jain, Shilpi
1
Jha, Subhash
1
Jiang, Jing
1
Jiang, Yangyang
1
Jiang, Ying
1
Joo, Soyoung
1
Kaur, Sumeet
1
Kerviler, Gwarlann de
1
Ketron, Seth
1
Kip, Sema Misci
1
Lahav, Tamar
1
Lai, Yi-Ting
1
Lechner, Andreas T.
1
Liu, Martin J.
1
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European economic review : EER
Journal of business research : JBR
Journal of retailing and consumer services
21
International journal of hospitality management
16
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
8
The journal of brand management : an international journal
8
Psychology & marketing
7
Tourism management : research, policies, practice
7
International journal of internet marketing and advertising : IJIMA
6
Asia Pacific journal of marketing and logistics
5
International journal of contemporary hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of current issues and research in advertising : JCIRA
4
Journal of electronic commerce research : JECR
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of travel and tourism marketing
4
Marketing theory
4
The journal of product & brand management
4
Cogent business & management
3
European journal of marketing : EJM
3
Health marketing quarterly
3
Journal of air transport management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of promotion management : JPM
3
Journal of public policy & marketing
3
The journal of consumer marketing
3
The service industries journal
3
Tourism planning & development
3
Australasian marketing journal
2
Electronic commerce research
2
Global business review
2
Information technology & tourism
2
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ECONIS (ZBW)
22
Showing
1
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10
of
22
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date (oldest first)
1
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
2
Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
Saved in:
3
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
4
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
5
Telling an authentic story by aligning with your product type and price
Yin, Chin-Ching
;
Tang, Yun-Chia
;
Chiu, Hung-Chang
; …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014288830
Saved in:
6
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
7
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
8
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
9
Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena
;
Navazhylava, Kseniya
- In:
Journal of business research : JBR
142
(
2022
),
pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
Saved in:
10
Woke brand activism authenticity or the lack of it
Mirzaei, Abas
;
Wilkie, Dean C.
;
Siuki, Helen
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013194131
Saved in:
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