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~isPartOf:"European journal of marketing"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Business-to-business marketing"
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B-to-B-Marketing
7
Business-to-business marketing
7
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Relationship marketing
4
Betriebliche Wertschöpfung
2
Business network
2
Inter-firm cooperation
2
Salespeople
2
Selling
2
Social Web
2
Social network
2
Social web
2
Soziales Netzwerk
2
Unternehmenskooperation
2
Unternehmensnetzwerk
2
Value creation
2
Verkauf
2
Verkaufspersonal
2
Arbeitsgruppe
1
B2B relationship selling
1
B2B relationships
1
B2B sales
1
B2B salespeople
1
Boundary interfaces
1
Boundary spanners
1
Brand image
1
Brand management
1
Brand personality
1
Branding
1
Bundling strategy
1
Business relationships
1
Business-to-business
1
Collaboration diversity
1
Cost and reward evaluation
1
Costs and rewards
1
Cross-selling
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Customer collaboration
1
Customer integration
1
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Article
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Article in journal
Übersichtsarbeit
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7
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English
7
Author
All
Aagerup, Ulf
1
Abrahamsen, Morten H.
1
Andersson, Svante
1
Awuah, Gabriel B.
1
Badrinarayanan, Vishag
1
Cai, Feng
1
Campbell, Colin L.
1
Cheng, Zixuan Mia
1
Frandsen, Kirsten
1
Geiger, Susi
1
Itani, Omar S.
1
Julkunen, Saara Maria
1
Koponen, Jonna Pauliina
1
Mooi, Erik
1
Munksgaard, Kristin B.
1
Osinga, Ernst Christiaan
1
Pitt, Leyland F.
1
Plangger, Kirk
1
Rangarajan, Deva
1
Santos, Carlos Daniel
1
Vize, Roisin
1
Wei, Ruiqi
1
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European journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
612
The journal of business & industrial marketing
238
Journal of business-to-business marketing
130
Journal of business research : JBR
100
Journal of marketing
34
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing intelligence & planning
16
Harvard business review : HBR
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
International journal of procurement management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of services marketing
9
Business horizons
8
Management decision : MD
8
Journal of marketing research
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Asia Pacific journal of marketing and logistics
6
Die Betriebswirtschaft : DBW
6
Electronic markets : the international journal on networked business
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of technology marketing : IJTMkt
6
Journal of service research
6
International journal of business environment : IJBE
5
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Building a warm and competent B2B brand personality
Aagerup, Ulf
;
Andersson, Svante
;
Awuah, Gabriel B.
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 167-193
Persistent link: https://www.econbiz.de/10013502342
Saved in:
2
Development of long-term B2B customer relationships : the role of self-disclosure and relational cost/benefit evaluation
Koponen, Jonna Pauliina
;
Julkunen, Saara Maria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 194-235
Persistent link: https://www.econbiz.de/10013502345
Saved in:
3
The influence of network understanding on value creation in business relationships
Munksgaard, Kristin B.
;
Abrahamsen, Morten H.
; …
- In:
European journal of marketing
58
(
2024
)
4
,
pp. 928-951
Persistent link: https://www.econbiz.de/10015047348
Saved in:
4
The impact of business-to-business salespeople's social media use on value co-creation and cross/up-selling : the role of social capital
Itani, Omar S.
;
Badrinarayanan, Vishag
;
Rangarajan, Deva
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 683-717
Persistent link: https://www.econbiz.de/10014225997
Saved in:
5
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
6
Boundary resource interactions in solution networks
Wei, Ruiqi
;
Vize, Roisin
;
Geiger, Susi
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
Saved in:
7
Collaboration scope and product innovation in B2B markets : are there too many cooks or is it the customer who spoils the broth?
Mooi, Erik
;
Osinga, Ernst Christiaan
;
Santos, Carlos Daniel
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 899-921
Persistent link: https://www.econbiz.de/10013173452
Saved in:
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