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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
~isPartOf:"Kundenkarten : Kundenkartenprogramme erfolgreich gestalten"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Loyalty program"
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Beziehungsmarketing
Kundenbindungsprogramm
16
Loyalty program
16
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Deutschland
5
Germany
5
Einführung
3
Implementation
3
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Access convience
1
Airline
1
Betriebliche Kennzahl
1
CRM
1
Controlling
1
Coupon
1
Customer loyalty
1
Customer retention
1
Customer value
1
Data Mining
1
Data mining
1
Deutsche Lufthansa <Köln>
1
Dynamic choice
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Erfolgsfaktor
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Experiment
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Financial ratio
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Fluggesellschaft
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Gratitude
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Großbritannien
1
Hierarchie
1
Hierarchy
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KMU
1
Kundenbindung
1
Kundenwert
1
Lloyalty
1
Loyalty card
1
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Scheer, Burkhard
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Bell, John E.
1
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Dittrich, Sabine
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Donnell, Lisa Victoria
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Esmark, Carol L.
1
Gilmore, Audrey
1
Göhlich, Frederike
1
Götz, Oliver
1
Hauschild, Ulrich
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Hilverkus, Sascia
1
Hoch, Stephen J.
1
Hoffmann, Anke
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Hutchinson, Karise
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1
Lischka, Andreas
1
Melnyk, Valentyna
1
Naß, Stephan
1
Noble, Stephanie M.
1
Palmeira, Mauricio
1
Pontes, Nicolas
1
Reid, Andrea
1
Reinecke, Sven
1
Sayman, Serdar
1
Schneider, Svenja
1
Thomas, Dominic
1
Tomczak, Torsten
1
Wierich, Ralf
1
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European journal of marketing : EJM
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
Journal of retailing and consumer services
22
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
SpringerLink / Bücher
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Applied Marketing Science / Angewandte Marketingforschung
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
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ECONIS (ZBW)
11
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11
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date (oldest first)
1
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
2
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
3
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
4
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
5
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
6
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
7
Kundenbindung durch Kundenkarten und -clubs
Tomczak, Torsten
;
Reinecke, Sven
;
Dittrich, Sabine
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 323-345)
.
2008
Persistent link: https://www.econbiz.de/10003597724
Saved in:
8
Kundenentwicklung durch Customer Relationship Management : das Beispiel "Happy Digits"
Wießmeier, Stefan
;
Lischka, Andreas
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 757-774)
.
2008
Persistent link: https://www.econbiz.de/10003597804
Saved in:
9
Fallstudie Miles & More : profitable Kundenbindung in der Airline Industrie
Hauschild, Ulrich
;
Hilverkus, Sascia
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 795-809)
.
2008
Persistent link: https://www.econbiz.de/10003597812
Saved in:
10
Kundenkartenprogramme als Instrument des wertorientierten Kundenmanagements
Götz, Oliver
;
Hoffmann, Anke
;
Scheer, Burkhard
;
Naß, …
- In:
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
,
(pp. 2-36)
.
2007
Persistent link: https://www.econbiz.de/10003511376
Saved in:
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