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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"The journal of services marketing"
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Search: subject:"Customer loyalty"
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Beziehungsmarketing
17
Relationship marketing
17
Customer retention
16
Kundenbindung
16
Consumer behaviour
15
Customer loyalty
15
Customer satisfaction
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Dienstleistungsqualität
5
Loyalty
5
Service quality
5
B-to-B-Marketing
4
Business-to-business marketing
4
Lieferantenmanagement
4
Structural equation model
4
Strukturgleichungsmodell
4
Supplier relationship management
4
Financial services
3
Finanzdienstleistung
3
Kundenbindungsprogramm
3
Loyalty program
3
Satisfaction
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
Ethiopia
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Personal banking
2
Privatkundengeschäft
2
Product management
2
Produktmanagement
2
Spain
2
Spanien
2
Trust
2
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2
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1
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Almquist, Eric
2
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2
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2
Alet Vilaginés, Josep
1
Alonso-Garcia, Javier
1
Askariazad, Mohammad Hossein
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Davis, Scott W.
1
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1
Hansen, Håvard
1
Ji, Chen
1
Kasabov, Edwaed
1
Lafley, A . G.
1
Le Nguyen Hau
1
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1
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1
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Ma, Jianmei
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1
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1
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1
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European journal of marketing : EJM
Harvard business review : HBR
The journal of business & industrial marketing
The journal of services marketing
Journal of retailing and consumer services
51
Journal of business research : JBR
27
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
Asia Pacific journal of marketing and logistics
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
The TQM journal : the international review of organizational improvement
10
Munich Business School Working Paper
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
Australasian marketing journal
7
How to succeed in the digital age : strategies from 17 top managers
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of quality & reliability management
7
Journal of Asian finance, economics and business : JAFEB
7
Journal of consumer behaviour : an international research review
7
Marketing intelligence & planning
7
Harvard-Business-Manager : das Wissen der Besten
6
International journal of quality and service sciences
6
Inventi impact: retailing & consumer services
6
Journal of Islamic marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
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ECONIS (ZBW)
27
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1
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10
of
27
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date (oldest first)
1
Share of purchases in B2B : relative customer satisfaction indicators and customer characteristics as main influencers
Alet Vilaginés, Josep
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1029-1040
Persistent link: https://www.econbiz.de/10014276725
Saved in:
2
Digitalization in B2B marketing : omnichannel management from a PLS-SEM approach
Alonso-Garcia, Javier
;
Pablo-Marti, Federico
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013539265
Saved in:
3
Why
customer
loyalty
programs can backfire
Robertson, Thomas S.
;
Courtney, Paula
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 21-24
Persistent link: https://www.econbiz.de/10012627112
Saved in:
4
"If you violate emotional trust, you might lose ther customer forever"
Whiteside, Janey
(
interviewee
)
- In:
Harvard business review : HBR
99
(
2021
)
3
,
pp. 24-25
Persistent link: https://www.econbiz.de/10012627113
Saved in:
5
Are you undervaluing your customers? : it's time to start measuring and managing their worth
Markey, Rob
- In:
Harvard business review : HBR
98
(
2020
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10012163231
Saved in:
6
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
7
Why are customers loyal in sharing-economy services? : a relational benefits perspective
Yang, Shuai
;
Song, Yiping
;
Chen, Sixing
;
Xia, Xin
- In:
The journal of services marketing
31
(
2017
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10011615648
Saved in:
8
Investigating status demotion in hierarchical loyalty programs
Ramaseshan, B.
;
Ouschan, Robyn
- In:
The journal of services marketing
31
(
2017
)
6
,
pp. 650-661
Persistent link: https://www.econbiz.de/10011801641
Saved in:
9
Customer
loyalty
is overrated
Lafley, A . G.
;
Martin, Roger L.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 47-54
Persistent link: https://www.econbiz.de/10011632644
Saved in:
10
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
Saved in:
1
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