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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of economics & management strategy : JEMS"
~isPartOf:"Journal of hospitality marketing & management"
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Search: subject_exact:"Kundenbindungsprogramm"
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Kundenbindungsprogramm
18
Loyalty program
18
Beziehungsmarketing
14
Relationship marketing
14
Consumer behaviour
13
Konsumentenverhalten
13
loyalty
4
Marketing management
3
Marketingmanagement
3
Sales promotion
3
Verkaufsförderung
3
reward programs
3
Customer retention
2
Customer satisfaction
2
Einzelhandel
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Gerechtigkeit
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Hotel industry
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Hotellerie
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Justice
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Kundenbindung
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Kundenzufriedenheit
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Perception
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Preismanagement
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Pricing strategy
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Rabatt
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Rawls's theory of justice
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Rawls-Gerechtigkeitstheorie
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Rebate
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Retail trade
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Revenue management
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Revenue-Management
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Wahrnehmung
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commitment
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revenue management
2
segmentation
2
Access convience
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Australia
1
Australien
1
CRM
1
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English
18
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Tanford, Sarah
5
Raab, Carola
2
Baloglu, Seyhmus
1
Bell, John E.
1
Bijmolt, Tammo H. A.
1
Caminal, Ramón
1
Chen, Chih-chien
1
Choi, Beom Joon
1
Cox, Carmen
1
Donnell, Lisa Victoria
1
Esmark, Carol L.
1
Fong, Yuk-Fai
1
Gilmore, Audrey
1
Hoch, Stephen J.
1
Hutchinson, Karise
1
Hwang, Eunmin
1
Jeon, Hoseong
1
Khajehzadeh, Saman
1
Kim, Yen-soon
1
Krishnan, Shanker
1
Liu, Qihong
1
Malek, Kristin
1
Melnyk, Valentyna
1
Min, Ji Hye
1
Moraga-González, José Luis
1
Noble, Stephanie M.
1
Oppewal, Harmen
1
Palmeira, Mauricio
1
Petrakēs, Emmanuēl
1
Pontes, Nicolas
1
Reid, Andrea
1
Sayman, Serdar
1
Shulga, Lenna
1
Thomas, Dominic
1
Tojib, Dewi
1
Wierich, Ralf
1
Xie, Karen L.
1
Yi, Youjae
1
Zielke, Stephan
1
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European journal of marketing : EJM
Journal of economics & management strategy : JEMS
Journal of hospitality marketing & management
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
14
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
18
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1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
3
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
4
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
5
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
6
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
7
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
8
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
9
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
10
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
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